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Bill Hunter

President & Creative Director, Wilmington Design Company
BIO

Bill Hunter is the founder and creative director of Wilmington Design. He has used his lifelong passion for design and keen understanding of business to lead the agency in crafting meaningful digital marketing and design experienc  

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Marketing & Sales
Feb 15, 2018

Marketing to the Short Attention Span

We're easily distracted these days.   According to a recent study, the average person picks up their phone more than 150 times a day, with over 2,600 touch interactions. Holding attention i ...

Marketing & Sales
Feb 2, 2018

Most B2B Leads are Not Sales Ready: What You Can Do About It

According to a recent study, 73 percent of all B2B leads are not sales ready.   That same study also found 65 percent of B2B marketers have not established lead nurturing campaigns, despite a d ...

Marketing & Sales
Jan 23, 2018

New Year, New Design: Five Important Reasons to Update Your Website

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know yo ...

Marketing & Sales
Jan 10, 2018

Why Were These Our Most-Read Insight Articles in 2017?

Before we begin to accelerate into the new year, we thought that it would be interesting to pause and take a look back through the Insight articles that we posted in 2017. Our articles covered a r ...

Marketing & Sales
Dec 21, 2017

Google HTTPS Change Could Negatively Impact Your Business

Google cares... so you should, too! For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ ...

Marketing & Sales
Nov 22, 2017

Your Customers are Seeking Simplicity - Don’t Disappoint!

Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.” The phrase has been a favorite of leaders around the world for years, thanks to its easy applicat ...

Marketing & Sales
Oct 27, 2017

Would You Do Business With You?

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. ...

Marketing & Sales
Oct 10, 2017

Would Don Draper Have A/B Tested? - Going With Your Gut Versus Using The Data

  In the age of digital innovation, marketing experimentation is just one mouse click away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measur ...

Marketing & Sales
Sep 24, 2017

Online vs. In-Store: Hard Work Makes All The Difference

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CDs. Pizza Hut began s ...

Marketing & Sales
Sep 14, 2017

STOP! The Simple Lessons Road Signs Teach Us About Branding

Stop. Yield. Do Not Enter. One Way. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, and their shape ...

Marketing & Sales
Aug 25, 2017

Don’t Set it And Forget It

I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crow ...

Marketing & Sales
Aug 16, 2017

If Social Media Is A Cocktail Party, Is Your Business A Wallflower?

Last month, we completed our very first local business audit. If you didn’t get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results ...

Marketing & Sales
Jul 27, 2017

We Surveyed 275+ Local Businesses… What We Found Might Surprise You!

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing bran ...

Marketing & Sales
Jul 13, 2017

Don’t Let The DIY Craze Hijack Your Marketing

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly purchased home. Leah recently moved, and she decided to take on the bulk of the re ...

Marketing & Sales
Jun 23, 2017

Friendly Is Free!

My family and I visit the same Mexican restaurant at least once every week. Sometimes they’re out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the ...

Marketing & Sales
Jun 5, 2017

WDC’s Summer 2017 Reading List (Part I)

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whet ...

Marketing & Sales
May 22, 2017

SERPS Up Dude! Understanding Your Search Results

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington. A SERP - Search Engine Results Pa ...

Marketing & Sales
May 3, 2017

‘My Pleasure’: Why Customer Lingo Matters

Chick-fil-A is dominating the fast-food industry. The company generates more revenue per restaurant than any other fast-food chain in the United States, according to QSR magazine. Chick-fil-A's ...

Marketing & Sales
Apr 27, 2017

Two Ridiculously Simple Ways To Leverage The Influx Of Summer Visitors

Wilmington is heating up! With the fast-approaching annual beach season just around the corner and the PGA Tour Wells Fargo Championship in May, it’s shaping up to be a busy start to summer. ...

Marketing & Sales
Apr 13, 2017

Turn Lemons Into Lemonade: How To Handle Negative Reviews

A good reputation is critical for any business. Consumers are constantly doing online research - now more than ever - about businesses and their products before they decide where to invest their money ...

Marketing & Sales
Mar 24, 2017

Facebook Is The Biggest Country In The World

If Facebook was a country, it would be the most populous (and most diverse) in the world. With over 1.79 billion daily active users, Facebook is the biggest social network on the planet. Every ...

Marketing & Sales
Mar 15, 2017

Three Ways To Be Smarter With Your Web Data

The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions. &nb ...

Marketing & Sales
Feb 10, 2017

What’s Your Tennis Ball?

All jobs require constant creative thinking to promote business innovation, and there’s nothing more intimidating when faced with a blank canvas.   For our team here at Wilmington Desig ...

Marketing & Sales
Jan 25, 2017

Marketing In The Micro-Moment

In a changing digital landscape, where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these small ...

Marketing & Sales
Dec 1, 2016

Hey, Who Moved My Customers?

You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80 percent of us use a smartphone every day. We count on our mobile d ...

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In The Current Issue

Villasenor Family Finds Market Nich

The Villasenor siblings are partners in Los Portales Supermarket and Taqueria, as well as a new restaurant, Tequila Comida and Cantina, expe...


Area Housing Supply Expected To Stay Low

The Wilmington housing market is expected to remain strong this year and the next, but one of the main hurdles will be the area's shrinking...


Tech Association Begins Monthly Jobs Snapshot

NC Tech has launched a new platform to view available IT positions in the state, broken down in several ways....

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WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes