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Bill Hunter

President & Creative Director, Wilmington Design Company
BIO

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and developmen  

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Marketing & Sales
Jun 19, 2019

Remember When We Used to Watch TV?

Breaking Down TV Ad Spend vs. Digital Ad Spend If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary wa ...

Marketing & Sales
Jun 1, 2019

Old School - The Hidden Value of Handwritten Notes

Electronic communication has become second nature to so many of us in this ‘wired world’ we live in. Our days are filled with tweets, posts, emails, and text messages because they are so m ...

Marketing & Sales
May 15, 2019

What the Heck is Google RankBrain?

Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyric ...

Marketing & Sales
Apr 22, 2019

4 Reasons Why Your Website Doesn't Need an Image Slider

We’ve all seen the websites with banners that slide across the top of the home page. They scroll through multiple images to try and draw our attention on all the top reasons to do business w ...

Marketing & Sales
Apr 9, 2019

How To Save Dunder Mifflin

We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned. We ...

Marketing & Sales
Mar 21, 2019

Color Me Impressed: Putting Color to Work for Your Brand  

It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? Tha ...

Marketing & Sales
Mar 5, 2019

Breaking the Internet: 6 Ways Social Influence Can Grow Your Brand

Why are your dog’s photos more popular than yours?   How come a little British boy received over 860 million video views after he stated, “Charlie bit me.”?   How does ...

Marketing & Sales
Feb 22, 2019

The ABCs of CRMs

You’ve worked hard. You built out complex marketing campaigns. You’ve hired outside help to consult on best practices. You’ve invested money into advertising. Now, the leads are ...

Marketing & Sales
Feb 15, 2019

Fake News! Read All About It

What a marketer can learn from fake news   When breaking down the controversial success of fake news, let’s put our moral and political agendas aside and take a moment to think from the m ...

Marketing & Sales
Feb 4, 2019

The Power of Instagram: What Digital Marketers Learned from Fyre Festival

For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival expe ...

Marketing & Sales
Jan 28, 2019

Google Ads are Changing for the Better: How to Keep Up

Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes.   If you’re already incorporating ...

Marketing & Sales
Dec 7, 2018

Data is More Useful with Visualization

Many people will admit to losing focus as they skim through lengthy text in books, articles and emails, then needing to read it several more times again to fully comprehend what is being said.   ...

Marketing & Sales
Dec 4, 2018

Struggle Bus: In-House Marketing

All aboard the struggle bus. When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs ...

Marketing & Sales
Oct 31, 2018

The Great Hamburger Debate

At WDC, there are some things we know without a doubt – quality web design, proven digital marketing, creative branding… and where to find the best food in town, especially burgers! &nbs ...

Marketing & Sales
Oct 25, 2018

How Heat Maps Inform Marketing Decisions

Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past? &n ...

Marketing & Sales
Oct 19, 2018

Doodle for Your Noodle

Doodling is thinking in disguise!   From a young age, I always seemed to find myself drawing or sketching on whatever paper was laying around the house.   At the time, doodling was just ...

Marketing & Sales
Oct 1, 2018

What Do Dolphins Eat? Lessons in How Children Search Google

In light of Google’s 20th birthday, I happened to stumbled upon a bit of interesting research that provides insight into how children search the web for information.   As a group of digit ...

Marketing & Sales
Aug 31, 2018

Our Common-Sense Approach to Web Design

Over the years, we’ve had the pleasure of building hundreds of websites that blend art and technology, giving us the opportunity to refine and simplify our web design process.   Since we ...

Marketing & Sales
Aug 17, 2018

The Rise of Conversational Marketing

We’ve undoubtedly seen a fundamental shift in our overall marketing efforts. Savvy business owners are primarily focused on activities that attract website visitors and, while this strategy i ...

Marketing & Sales
Jul 31, 2018

What’s the ROI of a T-Shirt?

As we move into August here along the coast, warm summer weather remains in full swing, reminding us that flip flops and t-shirts are the only bearable outfits to sport this time of year.   In ...

Marketing & Sales
Jul 16, 2018

The 80/20 Rule for Smart Business Growth

Things are changing so fast these days, and most of us could agree that technological improvements and the ever-changing demands of consumers within the past decade have made a drastic impact in the w ...

Marketing & Sales
Jun 27, 2018

Google My Business: Satisfying Our Need for Immediacy

It comes as no surprise that as a society we all want answers, products, information and services without skipping a beat.   We sigh in frustration when retailers don’t offer same-day del ...

Marketing & Sales
Jun 20, 2018

USP: Give Me A Reason to Do Business with You

To effectively sell your product or service, you need to be able to define what it is that you do.   This may seem like a no-brainer, but all too often in our business, we have meetings with po ...

Marketing & Sales
Jun 4, 2018

Using the Science of Persuasion for Your Business

Everyone wants to become a master of persuasion. There are seemingly endless books and online forums devoted to the topic. About 60 years ago, psychologists began to study the art of persuasion, ...

Marketing & Sales
May 15, 2018

The Rise of No-Click Search Results

Google processes more than 1.2 trillion Google searches every year.   This means people around the world perform more than 40,000 unique searches every second, and more than 3.5 billion searche ...

Marketing & Sales
Apr 18, 2018

Business Referrals: Are You Missing an Opportunity?

When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I’m sure to listen and go out of my way to check it out.   There is nothing more tr ...

Marketing & Sales
Apr 2, 2018

Four Types of Emails I Actually Open and Why

Email marketing has taken a back seat in recent years to newer digital marketing channels, such as Facebook, Instagram, LinkedIn and Google.   However, marketing and sales teams all around the ...

Marketing & Sales
Mar 9, 2018

Farming vs. Hunting:The Future of Sales & Marketing

We all know someone who has a green thumb.   They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous. ...

Marketing & Sales
Feb 27, 2018

All Design is User Experience (UX) Design

Imagine walking into your favorite restaurant. You’re greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from th ...

Marketing & Sales
Feb 15, 2018

Marketing to the Short Attention Span

We're easily distracted these days.   According to a recent study, the average person picks up their phone more than 150 times a day, with over 2,600 touch interactions. Holding attention i ...

Marketing & Sales
Feb 2, 2018

Most B2B Leads are Not Sales Ready: What You Can Do About It

According to a recent study, 73 percent of all B2B leads are not sales ready.   That same study also found 65 percent of B2B marketers have not established lead nurturing campaigns, despite a d ...

Marketing & Sales
Jan 23, 2018

New Year, New Design: Five Important Reasons to Update Your Website

The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know yo ...

Marketing & Sales
Jan 10, 2018

Why Were These Our Most-Read Insight Articles in 2017?

Before we begin to accelerate into the new year, we thought that it would be interesting to pause and take a look back through the Insight articles that we posted in 2017. Our articles covered a r ...

Marketing & Sales
Dec 21, 2017

Google HTTPS Change Could Negatively Impact Your Business

Google cares... so you should, too! For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ ...

Marketing & Sales
Nov 22, 2017

Your Customers are Seeking Simplicity - Don’t Disappoint!

Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.” The phrase has been a favorite of leaders around the world for years, thanks to its easy applicat ...

Marketing & Sales
Oct 27, 2017

Would You Do Business With You?

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. ...

Marketing & Sales
Oct 10, 2017

Would Don Draper Have A/B Tested? - Going With Your Gut Versus Using The Data

  In the age of digital innovation, marketing experimentation is just one mouse click away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measur ...

Marketing & Sales
Sep 24, 2017

Online vs. In-Store: Hard Work Makes All The Difference

Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CDs. Pizza Hut began s ...

Marketing & Sales
Sep 14, 2017

STOP! The Simple Lessons Road Signs Teach Us About Branding

Stop. Yield. Do Not Enter. One Way. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, and their shape ...

Marketing & Sales
Aug 25, 2017

Don’t Set it And Forget It

I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crow ...

Marketing & Sales
Aug 16, 2017

If Social Media Is A Cocktail Party, Is Your Business A Wallflower?

Last month, we completed our very first local business audit. If you didn’t get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results ...

Marketing & Sales
Jul 27, 2017

We Surveyed 275+ Local Businesses… What We Found Might Surprise You!

A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing bran ...

Marketing & Sales
Jul 13, 2017

Don’t Let The DIY Craze Hijack Your Marketing

Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly purchased home. Leah recently moved, and she decided to take on the bulk of the re ...

Marketing & Sales
Jun 23, 2017

Friendly Is Free!

My family and I visit the same Mexican restaurant at least once every week. Sometimes they’re out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the ...

Marketing & Sales
Jun 5, 2017

WDC’s Summer 2017 Reading List (Part I)

Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whet ...

Marketing & Sales
May 22, 2017

SERPS Up Dude! Understanding Your Search Results

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington. A SERP - Search Engine Results Pa ...

Marketing & Sales
May 3, 2017

‘My Pleasure’: Why Customer Lingo Matters

Chick-fil-A is dominating the fast-food industry. The company generates more revenue per restaurant than any other fast-food chain in the United States, according to QSR magazine. Chick-fil-A's ...

Marketing & Sales
Apr 27, 2017

Two Ridiculously Simple Ways To Leverage The Influx Of Summer Visitors

Wilmington is heating up! With the fast-approaching annual beach season just around the corner and the PGA Tour Wells Fargo Championship in May, it’s shaping up to be a busy start to summer. ...

Marketing & Sales
Apr 13, 2017

Turn Lemons Into Lemonade: How To Handle Negative Reviews

A good reputation is critical for any business. Consumers are constantly doing online research - now more than ever - about businesses and their products before they decide where to invest their money ...

Marketing & Sales
Mar 24, 2017

Facebook Is The Biggest Country In The World

If Facebook was a country, it would be the most populous (and most diverse) in the world. With over 1.79 billion daily active users, Facebook is the biggest social network on the planet. Every ...

Marketing & Sales
Mar 15, 2017

Three Ways To Be Smarter With Your Web Data

The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions. &nb ...

Marketing & Sales
Feb 10, 2017

What’s Your Tennis Ball?

All jobs require constant creative thinking to promote business innovation, and there’s nothing more intimidating when faced with a blank canvas.   For our team here at Wilmington Desig ...

Marketing & Sales
Jan 25, 2017

Marketing In The Micro-Moment

In a changing digital landscape, where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these small ...

Marketing & Sales
Dec 1, 2016

Hey, Who Moved My Customers?

You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80 percent of us use a smartphone every day. We count on our mobile d ...

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In The Current Issue

Selling Iconic Property On Iconic Island

More than 30 years later, Buzzy Northen and his wife, Ellen Northen, are still in love with Figure Eight Island. “It’s just heaven,” Buzzy N...


Chen Puts Final Touches On Ramen Shop

Johnny Chen, the food entrepreneur who brought sushi to downtown Wilmington more than 15 years ago with his first Nikki’s restaurant, has ag...


Hampton Inn & Suites Opens In Southport

The city of Southport has a new hotel. Hampton Inn & Suites Southport, 4820 Port Loop Road, opened earlier this spring and features 88 guest...

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Power Breakfast - The H Word (June 13, 2019)
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Health Care Heroes 2018