Marketing/Media

Jan 29, 2019

Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising. Proclaim bought the Burlington-based advertising company to create a strategic opportunity for the business and clients, bringing data analytics expertise to the team, Spence Hackney, Proclaim Interactive president, said Tuesday. Hackney did not disclose the terms of ...

Jan 23, 2019

Acquisition Brings Spanish Language Radio To Wilmington

By Johanna Cano, posted Jan 23, 2019

Norsan Media has acquired local radio stations WLSG-AM and W231CL-FM, which started airing La Raza, Wilmington’s only Spanish language radio, this month. The Charlotte-based media company acquired 94.1 FM and 1340 AM to address a growing need by the Hispanic population, states a news release. “With the acquisition of these new properties, we will be able ...

Jan 3, 2019

Gray's Acquisition Of Raycom Puts WECT Under New Ownership

By Christina Haley O'Neal, posted Jan 3, 2019

Local television station WECT is now under new ownership as part of Gray Television's $3.6 billion acquisition of Raycom Media Inc. The closing of the sale took effect Wednesday, said Kevin Latek, Gray Television Inc. executive vice president and chief legal and development officer. Gray Television and Raycom Media announced a deal in late June, ac ...

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Why Your Company Needs a Corporate Video

Posted Feb 1, 2019
Did you know that watching videos made up 69 percent of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video.
 
We’re not talking Hollywood masterpieces here, but int...read entire article
Feb 9, 2018

WECT Names New General Manager

By Cece Nunn, posted Feb 9, 2018

A local TV station has a new leader. Mark Mendenhall will become WECT’s next vice president and general manager March 1, the same effective date as the retirement of the person in that position now, Gary McNair, according to a news release. Mendenhall is currently serving as WECT’s general sales manager. “Mark has seen many changes come to the Wilmi ...

Jan 5, 2018

WSFX's Parent Company Continues Negotiations With DirecTV, U-verse

By Christina Haley O'Neal, posted Jan 5, 2018

Monthslong transmission negotiations between the parent company of a local TV affiliate and AT&T Entertainment Group are ongoing as the two companies still battle over the terms of an agreement. An exchange of letters by company officials with AT&T Entertainment Group and Charlotte-based American Spirit Media LLC, a parent company to local TV station WSFX Fox Wi ...

Dec 15, 2017

2017 Top Stories: No. 8 - Golf Championship Tees Off Marketing

By Christina Haley O'Neal, posted Dec 15, 2017

The eyes of the golfing world turned to Wilmington in May during the Wells Fargo Championship golf tournament held at Eagle Point Golf Club. It was the first PGA Tour event in Wilmington in 47 years, bringing a crowd of spectators to the region and competitors from around the world May 1-7. During the event, on-course chalets provided a hub to showcase local business ...

Nov 15, 2017

Longtime Guidebook For Wilmington Area Gets New Owners

By Cece Nunn, posted Nov 15, 2017

Two local companies have joined forces to buy a longtime Wilmington publication. Jenna Curry, owner of Wilmington-based Remedy Digital Agency, and Justin Williams, owner and founder of Leland-based Carolina Marketing Co., bought Wilmington Today for an undisclosed amount from Tom and Hazel Jones. Wilmington Today is a hardbound guidebook published yearly for visitors ...

Nov 1, 2017

WECT's General Manager Retires In February

By Christina Haley O'Neal, posted Nov 1, 2017

Vice President and General Manager of WECT Gary McNair has announced his retirement after a decade of working with the company. McNair announced his retirement Oct. 9. His last day with WECT-TV6, Raycom Media's NBC affiliate in Wilmington, will be Feb. 28. Raycom Media posted an opening for the general manager position this week, according to McNair. "I' ...

Jul 28, 2017

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017

Frequent flyers may soon notice a new look to the Wilmington International Airport brand. Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said. “As an organization, we decided to go through to develop a new logo and t ...

Apr 24, 2017

Former CFPUA Officials Launch Communications Firm

By Christina Haley, posted Apr 24, 2017

The former head of communications for the Cape Fear Public Utility Authority, and another longtime water utility director, have launched a new communications firm dedicated to helping water and wastewater companies throughout North Carolina and the nation. Mike McGill, former chief communications officer for the Cape Fear Public Utility Authority (CFPUA), announced Mond ...

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Why Your Company Needs a Corporate Video

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Fake News! Read All About It

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Disaster Relief: Employers Helping Employees

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