No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington.
A SERP - Search Engine Results Page - is very important to your business and its online presence. It is a web page that shows results to users when they search for something online using a search engine, such as Google. While Google’s SERP looks familiar to anyone who has used Google’s search bar in the last 10 years, how it actually works is still misinterpreted and misunderstood.
Every SERP is different, even for search queries performed on the same search engine using the same keywords or search queries. This is because almost all search engines customize the experience for their users by presenting results based on a range of factors beyond their search terms, including a user’s physical location, browsing history and social settings.
By understanding the key elements that display on a SERP for the most common types of searches, you’ll be able to improve how your business appears to users online and entice them onto your website to make a purchase.
New Hotel Proposed Along Market Street In Ogden
Emma Dill
-
Mar 15, 2024
|
|
Businesses Reopen A Week After Grace Street Facade Collapse
Emma Dill
-
Mar 15, 2024
|
|
Tech Upskilling Cohort To Host First Wilmington Class
Audrey Elsberry
-
Mar 15, 2024
|
Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...
Pender County Manager David Andrews is slated to retire this summer after 33 years in local government....
A shortage of cybersecurity professionals influenced professor Ulku Clark and her team to slowly evolve UNCW’s offerings to now include eigh...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.