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Marketing & Sales
Dec 4, 2018

Struggle Bus: In-House Marketing

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company



All aboard the struggle bus.

When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs to be done, and who will take on the responsibilities can leave a lingering and unnecessary burden for business owners.

Maybe you’re tired of constantly spending and never actually seeing the fruits of your marketing investments. Maybe you feel like as soon as you convince your team to change your marketing approach, you have to switch it up all over again. Maybe you’re looking into the new year with a renewed priority to lean into your marketing efforts.

If you’re finding yourself in any of these situations, we understand how you feel, and we’re here to offer a few recommendations.

The field of marketing is rapidly changing alongside our increasingly digital landscape. As the market evolves, it’s wise to work alongside a reliable, expert partner that brings years of experience to the table.

At WDC, we know how challenging internal marketing can be. Continuously spending money without seeing the fruits of your marketing investments is frustrating. Similarly, feeling like the digital landscape has changed just when you and your team implement a sound marketing approach can feel overwhelming and discouraging.

If you’re looking to the new year with a renewed priority to lean into your marketing, we're here to help and to offer a few recommendations.

Our clients have faced serious struggles with internal marketing in the past and have come to us with just about every marketing obstacle under the sun.

We’ve learned that the following actionable steps are undoubtedly helpful when you’re aboard the internal marketing struggle bus:

1. Recognize the struggle.

They say that the first step towards a solution is admitting you have a problem, and the same applies here. Until you can be honest with yourself and your colleagues by admitting you’re struggling with this part of business, nothing can be fixed.

2. Work with professionals.

The thought of introducing professional help into your marketing plan may be daunting but we can assure you that it’s worth it. A professional team can energize your efforts by offering a fresh, trustworthy perspective. Not to mention the fact that they are experts in the marketing field alone, while you may be trying to juggle too many hats.

3. Reevaluate your business goals.

At the end of the day, you will know what’s best for your business. If it simply isn’t making sense for you to continue your marketing efforts in-house, reevaluate your business goals and how best to achieve them.

Being on the struggle bus for too long definitely isn’t the ideal path forward. We want to help you find what is. Let’s chat about what our agency can do for you.

Like this article? Check out more just like it at wilmingtondesignco.com

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

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