It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional response, you can also likely use that to influence behavior.
We’re not suggesting that picking the right color gives you mind control, but it might be a close second.
If you look at the most successful companies in the world, you’ll notice a similarity between how they position their brand, and it’s all by generating emotion. Creating an emotional connection with your customer base is the most effective way to build sustainable growth, trust and loyalty. You can do this, too, starting with how you select the color palette for your brand.
Christina Haley O'Neal - Apr 12, 2021
Cece Nunn - Apr 12, 2021
In an era when customers are transacting ever more of their banking business online or through mobile devices, bank branches are rethinking...
New Hanover Regional Medical Center Wound Care Clinic is now treating children and teens needing specialized treatments....
More than a year after the merger of BB&T and SunTrust banks was finalized creating Truist, the combined company is premiering its new blend...