It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional response, you can also likely use that to influence behavior.
We’re not suggesting that picking the right color gives you mind control, but it might be a close second.
If you look at the most successful companies in the world, you’ll notice a similarity between how they position their brand, and it’s all by generating emotion. Creating an emotional connection with your customer base is the most effective way to build sustainable growth, trust and loyalty. You can do this, too, starting with how you select the color palette for your brand.
Historic Wilmington Foundation Names Next Executive Director
Christina Haley O'Neal
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Jan 15, 2021
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Additional Apartments Planned Off South 17th Street
Cece Nunn
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Jan 15, 2021
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With More Than $2B In Sales, Brunswick County Real Estate Market Sets Record
Staff Reports
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Jan 15, 2021
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