It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? That means that if you can generate an emotional response, you can also likely use that to influence behavior.
We’re not suggesting that picking the right color gives you mind control, but it might be a close second.
If you look at the most successful companies in the world, you’ll notice a similarity between how they position their brand, and it’s all by generating emotion. Creating an emotional connection with your customer base is the most effective way to build sustainable growth, trust and loyalty. You can do this, too, starting with how you select the color palette for your brand.
In Downtown Wilmington, Dupont Circle Restaurant To Open 2nd Location
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Dec 3, 2019
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At Mayfaire, Brunch About To Be Served
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Dec 4, 2019
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Real Estate Firm Opens Office At Mayfaire Town Center
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Dec 4, 2019
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Economist Highlights Regional Growth, Opportunities At Annual Wilmington Scorecard
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Dec 3, 2019
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At ILM, Airlines Report Big Boost In Holiday Passengers
Cece Nunn and Christina Haley O'Neal
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Dec 2, 2019
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Hanna is the work of Marie Johnson, managing director at Centre for Digital Business in Australia, Chris Hillier, New Hanover Regional Medic...
Grunt Tough is a software and traditional manufacturing company; products are made and distributed out of its Wilmington facility....
The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.