Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Jan 23, 2018

New Year, New Design: Five Important Reasons to Update Your Website

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company


The renewed excitement that comes with the dawning of a new year is infectious.

It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know you need a redesign and have been putting it off for months, or maybe you aren’t sure if your website needs an upgrade.

We’ve put together a list of some of the top reasons you should be considering a website overhaul:


You Aren’t Seeing Results

This is a perfect time to look at your website’s effectiveness in terms of conversions and traffic to your key product or service pages. Are your calls-to-action leading to the results you want? Is it attracting the right visitors? Look at how you can assist your customers on your site so that they have the best, most streamlined experience possible.


Your Business Strategy Has Changed

Make sure your site aligns with your company goals and strategies. Part of your business may have changed, and your website needs to be updated to reflect that. Take a look at your products or service offerings to make sure their descriptions are updated and shown in the most effective ways. Today's digital consumers want answers fast and knowledge at hand. Make sure visitors are able to easily access the most important information about your business.


Your Competition’s Site Has Changed

Competitive action is also key to keep in mind as you think about reasons to redesign your website. The competition might be stepping up its web process, and it’s time for you to do the same. Visit your competitor’s web pages. Have they streamlined their site or made major upgrades? Even small improvements may put their business ahead of yours in the minds of potential new customers.


Your Site Isn’t Mobile-Friendly

This is one of the most important reasons to consider a redesign. Go to your website on a cell phone. Is your website as effective on a mobile device as it is on a desktop? Is your phone number easy to access? Is it easy for visitors to complete forms on your site? If your site is more than two years old, it probably doesn’t conform with a mobile browser. Failure to recognize and respond to this trend could be costing your business some serious cash. Redoing your site so that it is just as effective for mobile users is incredibly important for your ROI.


Your Current Site Doesn’t Reflect Your Brand

Take a hard look at your site to see if it truly reflects what you are trying to communicate as a brand. Your website will be the first time many customers interact with your company, and you want to make sure that you are making a stellar first impression. Your site should allow your business to stand out.

A redesign of your site can kick off business in the New Year and set the tone for the year. Aren’t sure where to start? Contact our team at Wilmington Design Company for a free website audit. Our group of business minded professionals can help you assess your current site and create a plan to tackle the redesign process together!

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.
 

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dallas headshot 300x300

The Two-Pronged Approach to Exit Planning

Dallas Romanowski - Cornerstone Business Advisors
Dave hoff heashot 300x300

Are You Showing Up Every Day as Your Best Self?

Dave Hoff - EASI Consult
Geofflosee300x300 10221511305

Majority Rules: The Legal Impact of Your Kids Turning 18

Geoffrey Losee - Rountree Losee LLP

Trending News

Construction Of CenterPoint Might Not Start Until 2020

Cece Nunn - May 17, 2018

RiverLights Update: Amenities Open; More Homes, Retail, Apartments Coming

Cece Nunn - May 18, 2018

Block By Block

Cece Nunn and Christina Haley O'Neal - May 18, 2018

Real Estate Firm To Rebuild Offices In Oak Island, Hampstead; Adds 8 Realtors In Carolina Beach

Cece Nunn - May 18, 2018

Business Leaders Predict Potential Local Impacts Of Apple Campus In NC

Christina Haley O'Neal - May 18, 2018

In The Current Issue

Novant Health Facilities Now Carry Naloxone

Novant Health Brunswick Medical Center now carries naloxone, a medication used to temporarily reverse opioid overdose....


Student Loan Debt Still A Concern

It might come as a surprise, but one of the hottest topics at an annual convention of bankruptcy attorneys was student loan debt. There are...


CEOs Create New Crowdfunding Portal

North Carolina has a new equity crowdfunding platform to help power its progress. FundingStack, the state’s first registered funding portal,...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast: The Main Event
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes