Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Jan 23, 2018

New Year, New Design: Five Important Reasons to Update Your Website

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company


The renewed excitement that comes with the dawning of a new year is infectious.

It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know you need a redesign and have been putting it off for months, or maybe you aren’t sure if your website needs an upgrade.

We’ve put together a list of some of the top reasons you should be considering a website overhaul:


You Aren’t Seeing Results

This is a perfect time to look at your website’s effectiveness in terms of conversions and traffic to your key product or service pages. Are your calls-to-action leading to the results you want? Is it attracting the right visitors? Look at how you can assist your customers on your site so that they have the best, most streamlined experience possible.


Your Business Strategy Has Changed

Make sure your site aligns with your company goals and strategies. Part of your business may have changed, and your website needs to be updated to reflect that. Take a look at your products or service offerings to make sure their descriptions are updated and shown in the most effective ways. Today's digital consumers want answers fast and knowledge at hand. Make sure visitors are able to easily access the most important information about your business.


Your Competition’s Site Has Changed

Competitive action is also key to keep in mind as you think about reasons to redesign your website. The competition might be stepping up its web process, and it’s time for you to do the same. Visit your competitor’s web pages. Have they streamlined their site or made major upgrades? Even small improvements may put their business ahead of yours in the minds of potential new customers.


Your Site Isn’t Mobile-Friendly

This is one of the most important reasons to consider a redesign. Go to your website on a cell phone. Is your website as effective on a mobile device as it is on a desktop? Is your phone number easy to access? Is it easy for visitors to complete forms on your site? If your site is more than two years old, it probably doesn’t conform with a mobile browser. Failure to recognize and respond to this trend could be costing your business some serious cash. Redoing your site so that it is just as effective for mobile users is incredibly important for your ROI.


Your Current Site Doesn’t Reflect Your Brand

Take a hard look at your site to see if it truly reflects what you are trying to communicate as a brand. Your website will be the first time many customers interact with your company, and you want to make sure that you are making a stellar first impression. Your site should allow your business to stand out.

A redesign of your site can kick off business in the New Year and set the tone for the year. Aren’t sure where to start? Contact our team at Wilmington Design Company for a free website audit. Our group of business minded professionals can help you assess your current site and create a plan to tackle the redesign process together!

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.
 

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dave sweyer 300 x 300

The State Of The Rental Market In The Greater Wilmington Area

Dave Sweyer - Sweyer Property Management
Chris coudriet

Sewer And Water Along 421 Creates Corridor Primed For Growth And New Jobs

Chris Coudriet - New Hanover County Government
Hewet60

Stress Can Work For You

Ron Hewett - Academy Leadership

Trending News

Investors Commit $545M To Local Venture Capital Firm

Jenny Callison - Jan 22, 2020

New Firm Aims To Grow Its Stake In Wilmington's Industrial Real Estate

Christina Haley O'Neal - Jan 23, 2020

Update: Negotiations Begin For Major Redevelopment Project

Cece Nunn - Jan 22, 2020

Local Firm Acquires Real Estate School

Cece Nunn - Jan 22, 2020

Senior Living Development Proposed On Middle Sound Loop Road

Cece Nunn - Jan 24, 2020

In The Current Issue

Real Estate Runs In The Family

Real estate firms often include multiple generations working alongside each other, and examples abound in the Wilmington area....


Packaged For Generations

Family firm Atlantic Packaging is putting the final touches on its newly expanded headquarters and opening a new location this month. ...


MADE: Driven To Expand Business

South Atlantic Services is a Wilmington-headquartered contract manufacturing and packaging company that makes automotive and industrial cool...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`