Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Dec 7, 2018

Data is More Useful with Visualization

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Many people will admit to losing focus as they skim through lengthy text in books, articles and emails, then needing to read it several more times again to fully comprehend what is being said.
 
However, just because forgetting is a human phenomenon, it doesn't mean you should simply accept it.

 
Across the board, we are able to retain 80 percent of what we see, as opposed to 20 percent of what we read. Recent studies at MIT have shown that humans can process images and visual messages in as little as 13 milliseconds, a.k.a. 13/1000ths of a second!
 
In order to help our team and our clients better understand the complexities of vast data, we strive to present information in an attractive and visually appealing way.
 
It’s been said that data is nothing without visualization, which is why we’re highlighting the benefits of data visualization:

  • Create operational efficiencies
  • Increase productivity and profit
  • Unveil untapped markets
  • Create a layer of accountability
Data visualization is a general term that describes an effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier.
 

 
This visual way of reporting on data is the best way to communicate insights derived from data analysis. In today’s business landscape, it’s more important than ever to make data-backed decisions, yet many of us lack the skills needed to extract actionable insights from raw data.
 
As you think about your business’s data visualization efforts, ask yourself: Are we communicating our data in a uniquely visual way?
 
Or are you resorting to Excel’s “Insert Chart” function? Take a step back and think about how you can approach your data in a unique way. Consider setting aside time to brainstorm about the best approach and investing in more thoughtful design.
 
Is our current approach to sharing our data visually difficult to understand?
 
Can your audience tell what you’re actually trying to say? You might have to shake up the status quo by approaching your data visualization in an entirely new and unprecedented way to break through the confusion.
 
At the end of the day, are we telling a compelling story?
 
Are you showing an increase in a key performance indicator (KPI) over time, what does that really mean for your client? Don’t get lost in the numbers themselves. Ensure that your visualization incorporates the big picture and the decisions made along the way that triggered specific outcomes in the data.
 
For example, if you work with a client for social media strategy and pivoted to emphasize video content one month, find a way to tell that story as you present the content’s performance data.
 
Is our data specific to our client’s goals?
 
You can create visuals for a seemingly infinite amount of data, thanks to countless monitoring and reporting platforms. But if the data you’re analyzing isn’t specific to your client’s goals, then it will do nothing but add clutter to an increasingly distracted world. Home in on the specific data that matters to the conversation with your client.
 
The sheer amount of data and raw information that is readily available today is astonishing. Thanks to incredible advancements in technology, we can harvest data to improve our businesses and client relationships drastically. Shake things up by thinking twice about design and watch the benefits from data visualization dramatically change your business for the better.
 
Curious about where to begin? We’re happy to help! Let’s chat and get started.

Like this article? Check out more just like it at wilmingtondesignco.com.

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Christy2

Roof Maxx No-Brainer

Christy West - Roof Rescue of Wilmington LLC/Roof Maxx
Chris coudriet

Purpose-Designed Government Center and Redeveloped Land Will Benefit the Community

Chris Coudriet - New Hanover County Government
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Show Me the Money! Opportunities for Early Stage Investment

Diane Durance - UNCW Center for Innovation and Entrepreneurship

Trending News

Boutique Hotel Opening Downtown

Johanna Cano - Sep 13, 2019

Live Oak Bank Eyes More Land Near Wilmington Campus

Christina Haley O'Neal - Sep 12, 2019

Investor Buys City Block At 16th And Greenfield Streets

Cece Nunn - Sep 13, 2019

In The Current Issue

Banks Aim To Cash In With New Names

In the local market, at least four financial institutions with a presence here have embarked upon a name change in the past couple of years....


Advancing Local Women In Tech

A growing number of women have joined the tech field, and some in the Wilmington area are working to keep them there....


A Guide To Local Women's Professional Groups

The number of local groups to help women grow professionally and in the community continues to expand....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`