Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Feb 15, 2019

Fake News! Read All About It

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

What a marketer can learn from fake news
 
When breaking down the controversial success of fake news, let’s put our moral and political agendas aside and take a moment to think from the modern marketer’s perspective.
 
Despite the misleading nature, the era of fake news has shed light on marketing strategies that prove to be persuasive and engaging.
 
Let’s take a look at the fine print to see what we can learn from the success of fake news and how to apply to your future digital marketing efforts.
 

Define Your Strategy

At the end of the day, fake news stories have a clearly defined purpose. When it comes to marketing your business, clearly define your objectives, plan methodically, determine how you will measure success, and continually a/b test creative.
 

Evoke Emotion

Fake news plays on people’s emotions and leads them to think emotionally rather than rationally. The most successful marketing campaigns are those that connect with the target market by appealing to their emotions, rather than logic. When a campaign uplifts, rebuffs, moves, empowers, disavows... that’s when it’s most effective in persuasion.
 

Be Unique

A comprehensive study was released about the prevalence and reach of fake news in today’s media landscape. The study revealed that people are more likely to share “novel” information, which is more commonly associated with fake news. Stories that were breaking, relevant and unique were most likely to snowball. The same is true for marketing efforts.
 

Establish Trust And Credibility

And, finally, one huge lesson we have all learned from the past fake news stories is to check your facts. If you can’t back up what you’re saying, your content is dead in the water. Managing your positive and negative Google and Facebook reviews is also a great way to show your credibility. You’ll pick up much more shares when you can establish trust with your audience.
 
Looking to make your company’s marketing more novel, emotional, strategic, and shareable? We’d love to help you get started. Our team creates strategic campaigns and creative to build and captivate your audience. Let's set up a free strategy session!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Rob20beale2 311791810

The Key to Project Success

Rob Beale - W.M. Jordan Company
Russell 102218124439

How Can You Protect Your Brand Name When You Can’t Protect the Words?

Russell Nugent - The Humphries Law Firm
Headshot 1016184145

Commitments and Contingencies

Ryan Skuce - Earney & Company, LLP

Trending News

Mixed-use Project On Oleander Drive Moves Forward

Johanna Cano - Mar 21, 2019

Proposal Revamps Wrightsville Ave. Shopping Center, Adds Apartment Amenities

Cece Nunn - Mar 22, 2019

Friends School Of Wilmington To Break Ground On Building Project

Cece Nunn - Mar 22, 2019

Economic Development Event Aims To Help Local Businesses Go Global

Jenny Callison - Mar 22, 2019

Report Shows Mixed Results For Area Counties In Improving Health

Jenny Callison - Mar 22, 2019

In The Current Issue

Hospitality Association Holding Annual Fundraiser

Wilmington Area Hospitality Association is readying for its annual charity event. WAHA’s Hospitality Olympics is slated for March 24 and wil...


Tapping Hemp Fiber's Potential

Working from his garage in Wilmington, Kyle Trivisonno, a board-certified prosthetic technician, was able to create a prosthetic leg out of...


In The Business Of Brunswick

William Early, executive director of Brunswick Business & Industry Development, is charged with advancing economic growth within the county....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties