Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Jun 19, 2019

Remember When We Used to Watch TV?

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Breaking Down TV Ad Spend vs. Digital Ad Spend

If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary way they watch TV is through streaming services like Netflix, Hulu, and HBO Go. Just five percent of millennials mainly watch TV through a digital antenna. This suggests a major shift in viewing habits over the last decade or so.

For the very first time in history, the money spent on digital ads in the United States will surpass traditional ad spend, according to a study from eMarketer. With this explosion of digital advertising, are TV ads headed for extinction?

Not quite. In a media landscape that is increasingly complicated and nuanced, it’s time to learn the main differences and advantages of TV and digital ad placement. Doing so will ensure your advertising dollars work for your business in the best way possible.

The Rise (and Rise) of Digital Advertising

Regardless of age, Americans are glued to their phones. Studies have shown that the average person spends more than four hours a day on their mobile devices, with at least half of that time spent on Instagram, Facebook, Twitter, Snapchat and YouTube.

As consumer behavior has shifted, so have marketing dollars. To meet people where they are consuming content, growing companies are spending on digital advertising.

This trend is only becoming more and more important. Just take a look at the numbers - By the end of 2019, eMarketer predicts companies will have spent almost $130 billion on digital ads, which is $20 billion more than the predicted spend for traditional ad formats. The vast majority of all digital spending will be exclusively for mobile ads.

Digital advertising is much more affordable, with a very low buy-in. Businesses have plenty of  flexibility with respect to budget, target audience, business objectives and timeline. Customization and personalization options are typically guaranteed for digital ad offerings.

The advantages of digital ads:

  • Digital ads allow you to reach a very specific, targeted audience
  • Digital ads are cost-effective
  • Digital ads offer unparalleled data and insights


TV Ads 101:

The days of watching live cable TV together as a family may not be a shared traditional anymore, but the majority of Americans still love to view their favorite shows. Where and how they watch TV has shifted, with many opting to watch or stream videos on other devices.

Despite the ever-increasing importance of digital advertising, most marketers still view TV as the advertising medium that is most able to “build an emotional connection with a brand” according to a study produced by Adobe. The unique ability a TV ad has to present an immersive, audiovisual experience for the audience sets it apart and keeps it relevant in the modern age.

However, the benefits of TV advertising come at a price - Businesses can expect to pay a minimum of $5 per 1,000 viewers for local television stations. This means you will pay at least $5,000 per million viewers of a local airing with no actionable engagement. According to Adage, a 30 second spot on a national station will average around $115,000. These steep costs are typically major roadblocks for small businesses.

Digital marketing is going through a golden age, so it’s a good idea to strike while the iron’s hot. Partnering with a marketing agency that uses different types of ad platforms, gives you the best chance of success of reaching customers at every single stage of the sales cycle using search, video and display ads.Not sure where to get started with your advertising spend? At WDC, we offer a range of services, including digital marketing strategies specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Tidewaterinvestmentco merrettemoore headshot

Where To Make Money In Private Company Investing: Potential. Growth. Predictability.

Merrette Moore - Tidewater Investment Company
Connorkeller headshot

Rational Behavior During Irrational Times

Connor Keller - Live Oak Private Wealth
Laurenrogers cflc headshot

Teaching In The Community: “How To Talk To People Who Are Learning English”

Lauren Rogers - Cape Fear Literacy Council

Trending News

New Endowment Board Names Additional Members

Vicky Janowski - Mar 4, 2021

For S. College Road Project, Construction Could Begin This Year

Cece Nunn - Mar 2, 2021

TRU Colors Gears Up For Beer Production

Christina Haley O'Neal - Mar 3, 2021

End Of Days Distillery To Add Commercial Kitchen

Jessica Maurer - Mar 2, 2021

Beach Bagels Launches New Menu With Added Features

Jessica Maurer - Mar 3, 2021

In The Current Issue

NHRMC Appeals Denial For New Facility

In response to the denial, NHRMC has filed a petition for a contested case hearing in the N.C. Office of Administrative Hearings, according...


Wilmington Health Acquires Penslow Clinic

Wilmington Health has had a partnership with the Holly Ridge practice since 2016, providing managerial services and staffing....


SBA Softens Some Lending Policies

The Small Business Administration has made recent changes to its lending programs that benefit both lenders and their smallest business borr...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100