Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past?
All these uncertainties and more can be answered with heat maps – a useful and easily understood data visualization tool we use every day.
At WDC, we consider heat maps our best friend when it comes to understanding user behavior across your website. Using a warm-to-cool color spectrum, the visual storytelling tool highlights which areas of your website garner the most attention, and which ones don’t quite make the cut.
Various types of heat maps show us where users are clicking, how far they scroll on a page, and more, in a way that's simple to interpret and translate into future design, development and marketing decisions.
In Downtown Wilmington, Dupont Circle Restaurant To Open 2nd Location
Cece Nunn
-
Dec 3, 2019
|
|
At Mayfaire, Brunch About To Be Served
Jessica Maurer
-
Dec 4, 2019
|
|
Real Estate Firm Opens Office At Mayfaire Town Center
Cece Nunn
-
Dec 4, 2019
|
|
Economist Highlights Regional Growth, Opportunities At Annual Wilmington Scorecard
Christina Haley O'Neal
-
Dec 3, 2019
|
|
At ILM, Airlines Report Big Boost In Holiday Passengers
Cece Nunn and Christina Haley O'Neal
-
Dec 2, 2019
|
Steve Spain has spent much of his professional life combating homelessness. Heading into his seventh year as executive director of Cape Fear...
Hanna is the work of Marie Johnson, managing director at Centre for Digital Business in Australia, Chris Hillier, New Hanover Regional Medic...
Not everyone looks forward to spending half the holiday in the kitchen on Thanksgiving Day. Fortunately, there are plenty of local options....
The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.