Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past?
All these uncertainties and more can be answered with heat maps – a useful and easily understood data visualization tool we use every day.
At WDC, we consider heat maps our best friend when it comes to understanding user behavior across your website. Using a warm-to-cool color spectrum, the visual storytelling tool highlights which areas of your website garner the most attention, and which ones don’t quite make the cut.
Various types of heat maps show us where users are clicking, how far they scroll on a page, and more, in a way that's simple to interpret and translate into future design, development and marketing decisions.
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