Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years.
During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a variety of personality types that, at times, I found a bit frustrating.
Some of the people I worked with struggled in daily communication and spoke to me using technical industry jargon I was unable to relate to at the time. In some cases, agencies caused billing headaches at the end of projects because my team discovered additional add-ons that weren’t clearly communicated.
When I started thinking strategically about Wilmington Design Company, I developed a new perspective. I had learned so much from my years of sitting on the other side of the table. I saw what I wanted, and knew I could create a business I would want to do business with.
So, would you want to do business with your company?
Think about your work from a client’s perspective. Do clients typically walk away from an interaction with your company grateful and impressed, or annoyed and drained?
More often than not, the most important aspect of customer satisfaction is your business’s communication skills. Do your customers understand what you are trying to say?
I have three key pieces of advice for improving your communication with clients to turn your business into one that you would proudly do business with:
YMCA Eyes Growth With Plans For New, Expanded Facilities
Emma Dill
-
Apr 23, 2024
|
|
Burns, Redenbaugh Promoted At Coastal Horizons
Staff Reports
-
Apr 23, 2024
|
|
Cold Storage Developer Sets Near-port Facility Completion Date
Audrey Elsberry
-
Apr 24, 2024
|
|
Wilmington Financial Firm Transitions To Wells Fargo's Independent Brokerage Arm
Audrey Elsberry
-
Apr 24, 2024
|
|
Krug Joins Infinity Acupuncture
Staff Reports
-
Apr 23, 2024
|
“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...
Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...
Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.