Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Jul 27, 2017

We Surveyed 275+ Local Businesses… What We Found Might Surprise You!

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

A few months ago, I found myself reflecting on the objectives of marketing.

Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.

We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.

I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?

I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.

Click here to see the full report.

We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.

What we found challenged our assumptions about digital marketing for local businesses.

Check out some of the most surprising data we found:

  • Overall, 43 percent of more than 275 Wilmington businesses across 20 industries did not respond to an online inquiry from their website.
  • Even more interesting than this surface-level statistic, 47 percent of businesses responded within 24 hours.
  • An additional 10 percent responded between 24 hours and one week later. This showed us that businesses were either on top of their communications with potential clients, or they dropped the ball. There really wasn’t much of an in-between.
  • Only 9 percent of businesses used an auto-responder to contact form submissions.
  • Residential real estate was the only industry in which a majority of businesses used auto-responder. Auto-response emails are valuable marketing tools that can be used as thank-you notes, registration confirmations for events, and to build trust with potential customers by showing commitment to customer service.
Our vast data collection allowed us to isolate industries and compare them side-by-side. We had broken down our survey efforts into 20 different industries, from financial planners to homebuilders. We ranked these industries from best to worst with respect to their online responsiveness, social media presence and more. Our report took about a month to complete, and once we analyzed the results, we couldn’t wait to share!

This digital audit offers valuable insight into how your business’s digital marketing effectiveness compares to your industry and the greater Wilmington area as a whole, giving you a competitive advantage and strategic perspective. Click here to download the Local Business Digital Audit 2017.

Are you as surprised at the results as we were? We would love to get your comments. Find us on Twitter and Facebook and use the hashtag #ilmbizaudit to get the conversation started.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.  

 

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Morton300x300

A Parent's Guide to the FAFSA® — 6 Need-to-Knows

Jim Morton - Cape Fear Community College
Burrus rob headshot 300x300

Developing Global Competencies For Today’s Business Students

Robert Burrus - Cameron School of Business - UNC-Wilmington
Tommytaylor ceo unitedway

If Not Now, When?

Tommy Taylor - United Way

Trending News

Feds Investigating NCino Employment Practices Under Antitrust Laws

Cece Nunn - Feb 25, 2021

'Just Enough': Bar Owners React To First Indoor Drinking Allowed Since Pandemic Began

Cece Nunn - Feb 25, 2021

Craftspace Aims To Raise Up To $150K Through Crowdfunding Campaign

Christina Haley O'Neal - Feb 24, 2021

At Mayfaire, Local Store Expands Into Former New York & Company Space

Cece Nunn - Feb 25, 2021

WilmingtonBiz Talk: Booming Housing Market

Cece Nunn - Feb 25, 2021

In The Current Issue

Transit Director Leads Adaptation

Wave Transit’s role in the community’s physical and economic well-being is something Wave’s new executive director, Marie Parker, wants resi...


Lapetus Zooms In On Asian Market

While Lapetus Solutions is a startup based in Wilmington, much of its growth and market has been focused across the world in the Asian conti...


Watercraft Handcrafted In Wilmington

Cape Fear Catamarans on U.S. 421 customizes, designs and builds aluminum boats....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100