A few months ago, I found myself reflecting on the objectives of marketing.
Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.
We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.
I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?
I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.
Click here to see the full report.
We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.
What we found challenged our assumptions about digital marketing for local businesses.
Check out some of the most surprising data we found:
Christina Haley O'Neal - Sep 24, 2018
Johanna Cano - Sep 24, 2018
Cece Nunn - Sep 24, 2018
WordCamp Wilmington was among the events canceled because of Hurricane Florence....
Wilmington-based Marpac is crashing further into the sleep industry with a line of products to help people get shut eye....
Visitor spending increased in Pender County for 2017, with a growth rate that outpaced Brunswick and New Hanover counties, and even the stat...