Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
May 3, 2017

‘My Pleasure’: Why Customer Lingo Matters

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Chick-fil-A is dominating the fast-food industry. The company generates more revenue per restaurant than any other fast-food chain in the United States, according to QSR magazine.

Chick-fil-A's average sales per restaurant in 2014 was $3.1 million. Its fried-chicken competitor, KFC, sold $960,000 per restaurant that same year.

Despite its relatively small size - and the fact restaurants are closed on Sundays - Chick-fil-A also ranks highly in terms of its total sales. The chain generated nearly $5.8 billion in revenue in 2014, making it the eighth-largest fast-food chain in the country.

So what is the secret to Chick-fil-A's success?

Beyond the food, which gets high ratings from customers like me, many analysts point to Chick-fil-A's exceptional service and consistent use of positive phrases such as “my pleasure.” That refreshing approach distinguishes Chick-fil-A from its competitors, highlighting the importance of the little ways you communicate with customers.

When customers call, email or chat online with customer service representatives, they have come to expect to most likely get mediocre to horrible service. Of course, what you do can be as important as what you say. But your choice of words will have a significant effect on the way the customer hears what you're saying, and consequently the way he or she feels about and reacts to it.

Here are some of our favorite active, enthusiastic, genuine and upbeat words that could dramatically change the way your customers react to conversations, e-mails and text chats.

They are ridiculously simple, yet powerful tweaks to the normally bland, predictable language of customer service:

  • Delighted
  • Absolutely
  • Pleasure
  • Happy
  • Sorry
  • Yes
On our office wall at Wilmington Design Co., we have a large canvas bearing the words, “Go the extra mile - It’s never crowded!” We pride ourselves in doing more than what is expected for our clients, and it is our pleasure to take the extra steps needed to lead our clients to success.

When working with our clients’ customers, we adapt our speech and written correspondence to include language that elicits positive emotions and encourages customers to take action by using simple affirmative words. We find more prospects gravitating towards our clients’ promotions and offers, which makes a clear impact on our clients’ leads and conversions.

Going the extra mile with the thoughtful use of some positive trigger words in your business communications will not only result in a much happier customer, but it can also support your business growth and expansion. You'll absolutely change the entire tone of your customer interactions.

Contact us at [email protected] or (910) 395-9997 to help communicate positive trigger words with your customers and excite them about your service and products.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.  

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Billhunter300x300 b&w

How To Save Dunder Mifflin

Bill Hunter - Wilmington Design Company
Webilm julieformal kellystarbuckcom mg 5471

Business is Growing at the ILM Business Park

Julie Wilsey - Wilmington International Airport
Img 0801

The 3 Most Important Questions Before You Retire

Brett Tushingham - Tushingham Wealth Strategies

Trending News

Oceanic Prepares To Reopen

Jessica Maurer - Apr 17, 2019

Drift Coffee & Kitchen To Expand To Mayfaire

Jessica Maurer - Apr 16, 2019

Homebuilder Branches Out With Flooring Business

Cece Nunn - Apr 17, 2019

Pender County Promotes HR Staffer

Jenny Callison - Apr 16, 2019

County Commissioners To Pursue 2 Tracks On Project Grace

Jenny Callison - Apr 16, 2019

In The Current Issue

Carolina Beach Road Going To The Dogs

Furry friends mean big business. That’s why two separate pet day care and boarding facilities are looking to fill what they see as a void of...


What's Driving Car Loan Delinquencies?

Earlier this year, economists at the New York Fed issued an alert: Auto loan delinquencies are seriously on the rise, as increasing numbers...


NHRMC Incorporates New Aneurysm Treatment

New Hanover Regional Medical Center has begun using a WEB device as a minimally invasive option to repair brain aneurysms, hospital official...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018