Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Nov 1, 2019

Messenger Marketing: Improve Service, Boost Engagement And Drive Sales

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company



With the holiday season rapidly approaching, now is the time to invest the effort and energy needed to improve your business’s social media marketing strategy and how you communicate with your customers. 

When businesses only think about their social media strategy in terms of the main social networks, they miss an important part of social media — messaging apps. Building chatbots for messaging apps is a simple, scalable and versatile way to connect with customers on the world’s most popular apps.

TAP INTO THE POWER OF MESSAGING.

The popularity of Facebook Messenger has skyrocketed in the past five years and shows no sign of slowing down. The app is the second most popular in the world for messaging, close behind WhatsApp. More than 20 billion messages are sent between people and businesses every month, according to Social Media Today. And as of this year, there are more than 300,000 active chatbots on the platform. 

A majority of small businesses have built a strong Facebook presence, but very few are tapping into the power of Facebook Messenger marketing. Many don’t realize that there are ways to build engaging chatbots to interact with potential customers that will save them precious time and energy in responding to customer messages.

Chatbots are automated messaging programs that can ask questions, gather customer information, answer common questions, and connect customers with real employees if needed — boosting efficiency immediately.

And your customers will be inclined to read your business’s messages, even when they’re sent by a chatbot. According to the MobileMonkey, the average open rate in Facebook Messenger marketing is typically 70-80 percent or higher, compared to 25-30 percent in email.

START A CONVERSATION.

According to Facebook IQ, more than 50 percent of Facebook Messenger users are more likely to shop with a business they can message. It’s clear to see that potential customers prefer to reach out to brands through messaging than through other options. 

When you build your messaging marketing plan, focus on staying consistent, and commit to building a positive dialogue with your customers. Your customers are people, so always think in terms of conversational marketing.

Messenger apps give you a unique opportunity to reach your target audience one-on-one in a private conversation. As you build your messaging chatbot program, prepare answers for your customers’ simple and recurring questions. Think of your chatbot as your best customer service agent, sharing answers to FAQs in a friendly, informative, and most importantly, very responsive way.

REACH OUT TO THE PROS.

Once you’ve decided to invest in messenger marketing strategy, don’t be afraid to reach out to a professional with digital marketing experience to discuss your goals. They’ll be a great sounding board for you as you kick off your chatbot efforts.

By capitalizing on the power of messenger marketing, you will have an incredibly useful new tool to help spearhead customer service improvements, boost engagement and drive sales. Curious about how to get started with messaging chatbots? Reach out to our team of digital marketing experts. We’d love to help!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Chris coudriet

Connecting Resources For Safer Schools And Community

Chris Coudriet - New Hanover County Government
Atromitos micheallegady headshot

Recognizing Our Health Care Heroes

Michealle Gady - Atromitos
Ubs chadpearson headshotresized

The Three Dimensions Of Selling Your Business

Chad Pearson - UBS Decision Point Wealth Consulting

Trending News

Granting New Faces To Old Buildings In Downtown Wilmington

Cece Nunn - Oct 22, 2021

Homebuilder New To Wilmington Builds Momentum In Riverlights

Cece Nunn - Oct 22, 2021

UNCW Announces Members Of Chancellor Search Committee

Staff Reports - Oct 22, 2021

City Council Candidate Q&A: Angie Ulmer

Staff Reports - Oct 21, 2021

City Council Candidate Q&A: Luke Waddell

Staff Reports - Oct 22, 2021

In The Current Issue

Health Care Heroes: Volunteer

This category honors volunteers at a health care provider or other health-related organization who are considered exemplary by people within...


Social District Could Serve As Business Boost

Wilmington leaders and business owners are hoping to establish their own social district in the downtown central business district (CBD) soo...


Health Care Heroes: Nurse Practitioner/Physician Assistant

This category honors a nurse practitioner or physician assistant whose performance is considered exemplary by patients, peers and other heal...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100