For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival experience, the so-called “Coachella of the Caribbean,” and a true-to-form disrupter of the entertainment industry.
In the eyes of digital marketers, the infamous Fyre Festival is an account of just how powerful and widespread social media marketing can be when used without a thoughtful strategy.
Festival organizers strategically harnessed the power of social media to publicize the event, calling upon some of the world’s top supermodels and social influencers to simultaneously post a brilliantly simple, yet powerful, orange tile that flooded Instagram news feeds and created a frenzy around the world.
With many questions still lingering about the festival, there are a few things we as digital marketers know for sure about the power of Instagram.
Cece Nunn - Jul 6, 2020
Vicky Janowski - Jul 6, 2020
Industrial commercial real estate gained more attention over the past few months as a sector that’s still doing well, despite an economic do...
While stakeholders and the public in New Hanover County may differ on the best path toward a sustainable future for New Hanover Regional Med...
An update on how businesses that were part of the Working Through It series are still coping as a result of the coronavirus pandemic, starti...