Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Aug 2, 2019

Emoji Marketing

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Wilmington Design Company Greater Wilmington Business Journal Insights

Since their introduction to the world, emojis have become much more than quirky icons shared with friends. They have quickly been coined their own modern language, replacing words in a clear and effective manner. 

When it comes to marketing, emojis not only have the potential to unlock a powerful emotional connection, but they are proven to boost engagement levels, click-through rates, and open rates. The use of emojis in your marketing adds personality to your brand and helps create a personal connection between you and your target consumer. 

Facebook content that includes at least one appropriate emoji is more likely to achieve higher reach, engagement and organic impressions than posts without them, according to recent studies.

Are they right for your audience?

Before diving into the wonderful world of emojis, it’s important to pause and consider if they are aligned with your brand message and audience. If you’re planning a marketing strategy for a quirky, upbeat chain of millennial-friendly restaurants, emojis are a no-brainer. If the brand in question caters to a more serious, older audience, then emoji use may alienate and confuse your target market. 

As is the case for any copywriting decision, the most important factor to consider is the audience viewing your ads. If they’re accustomed to seeing emojis in their daily social media consumption, go for it. But don’t assume that emojis are right for everyone.

Homework Assignment: Make a List! 

Consider adding this fun brainstorming activity to your next marketing team meeting: create a brand emoji list.

Scroll through Apple’s current offerings on your phone or on Emojipedia.org. Which emojis correspond with your brand personality and product offerings? Make a list of at least five and circulate them to your team. Challenge yourself to find a way to add these emojis into upcoming ads and/or social posts.

A/B Test Away 

Unsure about whether or not emojis will make a measurable impact on your social ad performance? Find your answer through a straightforward A/B test. Set up two identical ads in Facebook and add an appropriate emoji or two in one version of the ad by copying and pasting the icon from Emojipedia.org. (Side note – never share more than 3 emojis, or they’ll overwhelm the rest of the copy and run the risk of looking like clickbait.) Run them for 2-3 days and see which ad is outperforming the other with respect to click-through rate, impressions and reach.

The results may surprise you. Either way, you’ll see if emojis resonate, or if they actually drive your audience away. We suspect you’ll be pleasantly surprised. 

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Carolinemontgomery4

New Dec 2020 Government Stimulus and Programs

Caroline Montgomery - Adam Shay CPA, PLLC
Aarp suzanneheadshot 300x300

Resolve To Live Your Life Scam-Free In 2021

Burrus rob headshot 300x300

Masters Of Science In Finance 4+1 Program At The Cameron School Of Business

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Tomsic Assumes New Position With Dogwood State Bank

Jenny Callison - Jan 13, 2021

More COVID-19 Vaccine Doses Arrive, Providers Added To Administer Shots

Vicky Janowski - Jan 13, 2021

Q&A: Veteran Starts Her Own Real Estate Firm

Cece Nunn - Jan 15, 2021

Economist: Regional Economy Could See Light Going Into 2021 Tourist Season

Christina Haley O'Neal - Jan 13, 2021

Historic Wilmington Foundation Names Next Executive Director

Christina Haley O'Neal - Jan 15, 2021

In The Current Issue

Bike Shop Owner Rides To Success

Since she left the corporate world less than 10 years ago, Diane Hodapp has been on a roll....


A Closer Look At The Year Ahead

While COVID-19’s impact on the economy will remain a focus this year, other expected newsmakers in 2021 include New Hanover Regional Medical...


Predictions Mixed For Real Estate

Residential and commercial real estate in the Wilmington area is expected to thrive in certain areas and struggle in others this year....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Health Care Heroes
2020 WilmingtonBiz 100