Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Nov 22, 2017

Your Customers are Seeking Simplicity - Don’t Disappoint!

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.”

The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business.
 
When you sit down and start planning your website design and structure, keeping this phrase in mind could give your company a serious competitive advantage. It is easy to get caught up in the seemingly endless possibilities with your site instead of focusing on your customer’s goals.
 
Don’t forget, most users are visiting your site to achieve a specific outcome. To maintain a competitive advantage, be sure to focus on creating a simple experience that lets your customers get the job done.
 

What are Customers Looking For?

Consumers are likely not trying to spend precious time and energy exploring your website. For many visitors, your website is simply a means to an end of learning the information they need.
 
As you envision your site, think about it in terms of what your customer is going to the site to discover, not what you want to showcase.

 
Make It as Easy as Possible for Your Customers

Your content should be laid out in the most obvious, easy-to-navigate fashion, because customers are looking for the easiest and quickest solution to their problems on your site.
 
Think about one of the most innovative and successful companies in recent history - Amazon. One of the most influential factors in Amazon’s online success is its patented “One-Click Ordering” checkout system. Customers no longer have to take the time to enter in their information on multiple pages. By cutting down on the number of steps its customers had to go through, Amazon cemented its competitive advantage in the online retailing industry.
 
Users do not want to have to interpret your website, and they certainly do not want to learn how to use it. They came for a reason, and they want to satisfy that reason fast. Think like Amazon in terms of simplicity and cutting down on action steps for your users.
 

Less is More

Don’t get carried away!
 
In web design, it can be tempting to make an elaborate, impressive site filled with extra features and endless pages of carefully crafted content.
 
However, most of these combinations will only serve to complicate the end user experience. Instead of getting caught up in all the bells and whistles, make sure that the word “simple” is central to your strategy.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.  
 

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Nealjohnson 12191614553

Free Things to Do in Wilmington

Neal Johnson - Network Real Estate
Stoyc 3 300x300

FHA Keeps Pace with Appreciation of Housing Market

Patrick Stoy - Market Consulting Mortgage
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

New Year, New Entrepreneur: Three Opportunities for the Business-Minded in 2018

Diane Durance - UNCW Center for Innovation and Entrepreneurship

Trending News

Local Airbnb Hosts Earned Nearly $11M In 2017

Cece Nunn - Jan 15, 2018

Business Community Remembers Beth Quinn, Co-founder Of She Rocks

Christina Haley O'Neal - Jan 17, 2018

Investor Buys Leland Industrial Park Property

Cece Nunn - Jan 15, 2018

Piano Bar And Lounge To Fill Aubriana's Downtown Spot

Cece Nunn - Jan 17, 2018

Made Mole Brewing Coming To Oleander Drive This Spring

Jessica Maurer - Jan 17, 2018

In The Current Issue

Keeping An Eye On Affordable Housing

Wilmington-area officials made some strides toward improving the local affordable housing picture in 2017, though the complicated issue is e...


Two Local Firms Rank On Entrepreneur’s 360 List

Two companies with local ties made it on the Entrepreneur 360 list of the “Best Entrepreneurial Companies in America” for 2017....


Tourism Initiatives Continue Digital Trend

With the New Year here, many businesses are busy planning and forecasting via a fresh start. For those operating by fiscal year, however, st...

Book On Business

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes