Chick-fil-A is dominating the fast-food industry. The company generates more revenue per restaurant than any other fast-food chain in the United States, according to QSR magazine.
Chick-fil-A's average sales per restaurant in 2014 was $3.1 million. Its fried-chicken competitor, KFC, sold $960,000 per restaurant that same year.
Despite its relatively small size - and the fact restaurants are closed on Sundays - Chick-fil-A also ranks highly in terms of its total sales. The chain generated nearly $5.8 billion in revenue in 2014, making it the eighth-largest fast-food chain in the country.
So what is the secret to Chick-fil-A's success?
Beyond the food, which gets high ratings from customers like me, many analysts point to Chick-fil-A's exceptional service and consistent use of positive phrases such as “my pleasure.” That refreshing approach distinguishes Chick-fil-A from its competitors, highlighting the importance of the little ways you communicate with customers.
When customers call, email or chat online with customer service representatives, they have come to expect to most likely get mediocre to horrible service. Of course, what you do can be as important as what you say. But your choice of words will have a significant effect on the way the customer hears what you're saying, and consequently the way he or she feels about and reacts to it.
Here are some of our favorite active, enthusiastic, genuine and upbeat words that could dramatically change the way your customers react to conversations, e-mails and text chats.
They are ridiculously simple, yet powerful tweaks to the normally bland, predictable language of customer service:
YMCA Eyes Growth With Plans For New, Expanded Facilities
Emma Dill
-
Apr 23, 2024
|
|
Burns, Redenbaugh Promoted At Coastal Horizons
Staff Reports
-
Apr 23, 2024
|
|
Cold Storage Developer Sets Near-port Facility Completion Date
Audrey Elsberry
-
Apr 24, 2024
|
|
Wilmington Financial Firm Transitions To Wells Fargo's Independent Brokerage Arm
Audrey Elsberry
-
Apr 24, 2024
|
|
Krug Joins Infinity Acupuncture
Staff Reports
-
Apr 23, 2024
|
“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...
Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....
Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.