Depending on how you access our content, you may think of the Business Journal and WILMA magazine as print publications. Or websites. Or an organization that puts on great events.  

The truth is, we’re all of those things. We put time and energy into each of these avenues for reaching our audiences because we know that it’s the most effective approach for getting their attention.
It’s also why we recommend the very same approach to business and organizations that come to us seeking new ways to reach customers.

When it comes to marketing or advertising, frequency can drive successful campaigns. Our clients who are most successful in their marketing efforts are those who advertise with us in print; in our digital platforms, including our websites and emails; and at our events, such as the Wilmington BizExpo and WILMA Expo.

Of course, some of our clients aren’t sure that this approach is right for them. Some organizations don’t have enough employees to staff a booth for several hours at an event. That’s OK. We can connect you with a nonprofit group that would be happy to use your booth, which still gets your name out to the public and does so in a very positive way. Other companies aren’t sure about advertising in print because they’ve heard that print readership has declined. That’s true for many traditional publications, but not for the Business Journal or WILMA magazine. We’ve seen increases in both these publications, even as readership of our online versions has continued to grow.

Because we know it works best, we offer a 15 percent discount for clients that advertise with us in print, digitally and at events. For more information on the discount, and to learn about the benefits of integrated advertising, contact Melissa Pressley, vice president of sales and business development, at 910-343-8600, ext. 203 or [email protected].