Cornerstone Business Advisors has found success in building brand awareness for its business by regularly contributing to the Business Journal’s Insights section. Dallas Romanowski, a managing partner at Cornerstone, explains how.

About Cornerstone Business Advisors:

Founded in 2007, Cornerstone Business Adviros offers business coaching to help clients launch, grow and exit their company successfully. Its services include the Performance Culture System, an employee performance management and coaching cloud-based app that helps managers maximize their teams' talents.

Business Challenge:

To build brand awareness for the company.

How You and the GWBJ Addressed the Challenge:

We started working with the Business Journal in 2008, and became an Insights contributor when the Business Journal launched its Insights section in early 2014.

Insights has been the best investment we've made in marketing since we founded the firm. The articles have improved our brand awareness throughout the local business community.

Results:

We've grown our business 50 percent per year over the last two years. I know the GWBJ Insights have helped us do that.  

Trust is key to developing new business for Cornerstone Business Advisors. When you meet someone new and they said they've read many of our articles, we know we have a head start in building the relationship and trust with the potential client.