Marketing/Media

Feb 9, 2018

WECT Names New General Manager

By Cece Nunn, posted Feb 9, 2018

A local TV station has a new leader. Mark Mendenhall will become WECT’s next vice president and general manager March 1, the same effective date as the retirement of the person in that position now, Gary McNair, according to a news release. Mendenhall is currently serving as WECT’s general sales manager. “Mark has seen many changes come to the Wilmi ...

Jan 5, 2018

WSFX's Parent Company Continues Negotiations With DirecTV, U-verse

By Christina Haley O'Neal, posted Jan 5, 2018

Monthslong transmission negotiations between the parent company of a local TV affiliate and AT&T Entertainment Group are ongoing as the two companies still battle over the terms of an agreement. An exchange of letters by company officials with AT&T Entertainment Group and Charlotte-based American Spirit Media LLC, a parent company to local TV station WSFX Fox Wi ...

Dec 15, 2017

2017 Top Stories: No. 8 - Golf Championship Tees Off Marketing

By Christina Haley O'Neal, posted Dec 15, 2017

The eyes of the golfing world turned to Wilmington in May during the Wells Fargo Championship golf tournament held at Eagle Point Golf Club. It was the first PGA Tour event in Wilmington in 47 years, bringing a crowd of spectators to the region and competitors from around the world May 1-7. During the event, on-course chalets provided a hub to showcase local business ...

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Intellectual Property Can Add Value to Your Hospitality Business

Posted Jun 4, 2018
This Insights article was contributed by Todd M. Hess, partner with Barnwell Whaley Patterson & Helms

Elon Musk, chief executive of Tesla, has recently taken on Warren Buffet, chief executive officer of Berkshire Hathaway, regarding Buffet’s view that he values companies with a “moat,” which includes brand strength the company has relative to its peers...read entire article
Nov 15, 2017

Longtime Guidebook For Wilmington Area Gets New Owners

By Cece Nunn, posted Nov 15, 2017

Two local companies have joined forces to buy a longtime Wilmington publication. Jenna Curry, owner of Wilmington-based Remedy Digital Agency, and Justin Williams, owner and founder of Leland-based Carolina Marketing Co., bought Wilmington Today for an undisclosed amount from Tom and Hazel Jones. Wilmington Today is a hardbound guidebook published yearly for visitors ...

Nov 1, 2017

WECT's General Manager Retires In February

By Christina Haley O'Neal, posted Nov 1, 2017

Vice President and General Manager of WECT Gary McNair has announced his retirement after a decade of working with the company. McNair announced his retirement Oct. 9. His last day with WECT-TV6, Raycom Media's NBC affiliate in Wilmington, will be Feb. 28. Raycom Media posted an opening for the general manager position this week, according to McNair. "I' ...

Jul 28, 2017

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017

Frequent flyers may soon notice a new look to the Wilmington International Airport brand. Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said. “As an organization, we decided to go through to develop a new logo and t ...

Apr 24, 2017

Former CFPUA Officials Launch Communications Firm

By Christina Haley, posted Apr 24, 2017

The former head of communications for the Cape Fear Public Utility Authority, and another longtime water utility director, have launched a new communications firm dedicated to helping water and wastewater companies throughout North Carolina and the nation. Mike McGill, former chief communications officer for the Cape Fear Public Utility Authority (CFPUA), announced Mond ...

Apr 7, 2017

Waters & Bridgman Opens Office In Wilmington

By Staff Reports, posted Apr 7, 2017

A marketing firm with roots in Virginia has expanded to Wilmington, with a mix of traditional platforms as well as internet and digital focuses. Newport News, Virginia-based Waters & Bridgman Marketing Solutions recently announced the new office, headed up by Jeff Gallop, former general manager of WECT and WWAY. Gallop, who works out of tekMountain, also has a le ...

Feb 21, 2017

WHQR's Station Manager To Retire This Summer

By Cece Nunn, posted Feb 21, 2017

The station manager of WHQR Public Radio plans to retire by this summer. Cleve Callison, who joined the Wilmington-based organization as manager seven years ago, said Tuesday that he plans to stay at work until the end of July. His resignation, which was accepted recently by the board of directors of station operator Friends of Public Radio Inc., is effec ...

Feb 3, 2017

County commissioners on Monday are scheduled to consider a request from the Wilmington Chamber of Commerce for $75,000 to support a regional market plan tied to the Well Fargo Championship golf tournament. The New Hanover County Board of Commissioners will hold a public hearing Monday afternoon before deciding whether to grant the sum for the regional market plan tied t ...

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In The Current Issue

Pat Koballa Shifts Gears

Pat Koballa recently ended 32 years as an executive general manager with Stevenson Automotive Group to begin his new journey as an owner of...


Hospital Offers Enhanced Recovery After Surgery

Novant Health Brunswick Medical Center recently started offering a new service for patients who have undergone colorectal surgery....


Governments Fund Economic Agencies

The new fiscal year for government entities in the Cape Fear region began July 1, and with it, a new round of economic development funding f...

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