Twenty-three years ago, the first ecommerce transaction in the history of the internet took place.
A site called Netmarket had figured out how to use encryption to sell music CDs. Pizza Hut began selling pizzas online soon afterward. A couple of months later, a Wall Street executive named Jeff Bezos launched Amazon, and the rest is history.
The cultural shift towards ecommerce has forever changed industries that used to operate entirely through brick-and-mortar locations. Large and small businesses alike have felt similar pressures to offer online shopping.
However, this shift away from physical retail locations has caused many companies to invest in ecommerce sites without realizing that the same amount of work, if not more, awaits them.
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The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.