It comes as no surprise that as a society we all want answers, products, information and services without skipping a beat.
We sigh in frustration when retailers don’t offer same-day delivery, give up when webpages lag, and growl with impatience when misinformation is presented.
If you are a small local business, satisfying your customer’s need for immediacy is key, and one of the most efficient ways of doing this is by optimizing your Google My Business (GMB) listing – a local business listing platform where businesses share information, such as their address, phone number, hours of operation and more.
According to ThinkGoogle, 50 percent of consumers who use their smartphone to conduct a local search typically visit the location that day, with almost 20 percent of those searches leading to a same-day purchase.
In order to capture this audience, increase online credibility, and meet the ever-changing needs of customers, businesses must follow these best practices when it comes to optimizing their Google My Business listing.
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The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.