Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years.
During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a variety of personality types that, at times, I found a bit frustrating.
Some of the people I worked with struggled in daily communication and spoke to me using technical industry jargon I was unable to relate to at the time. In some cases, agencies caused billing headaches at the end of projects because my team discovered additional add-ons that weren’t clearly communicated.
When I started thinking strategically about Wilmington Design Company, I developed a new perspective. I had learned so much from my years of sitting on the other side of the table. I saw what I wanted, and knew I could create a business I would want to do business with.
So, would you want to do business with your company?
Think about your work from a client’s perspective. Do clients typically walk away from an interaction with your company grateful and impressed, or annoyed and drained?
More often than not, the most important aspect of customer satisfaction is your business’s communication skills. Do your customers understand what you are trying to say?
I have three key pieces of advice for improving your communication with clients to turn your business into one that you would proudly do business with:
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