Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Oct 27, 2017

Would You Do Business With You?

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years.

During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a variety of personality types that, at times, I found a bit frustrating.

Some of the people I worked with struggled in daily communication and spoke to me using technical industry jargon I was unable to relate to at the time. In some cases, agencies caused billing headaches at the end of projects because my team discovered additional add-ons that weren’t clearly communicated.

When I started thinking strategically about Wilmington Design Company, I developed a new perspective. I had learned so much from my years of sitting on the other side of the table. I saw what I wanted, and knew I could create a business I would want to do business with.

So, would you want to do business with your company?

Think about your work from a client’s perspective. Do clients typically walk away from an interaction with your company grateful and impressed, or annoyed and drained?

More often than not, the most important aspect of customer satisfaction is your business’s communication skills. Do your customers understand what you are trying to say?

I have three key pieces of advice for improving your communication with clients to turn your business into one that you would proudly do business with:


1. Set expectations.

It is always preferable to under-promise and over-deliver than the opposite. There is nothing worse than setting a client up to believe that a goal can be achieved, only to have to deliver the bad news that the goal was actually out of reach.

Be realistic, and don’t fall prey to the temptation to over-promise. It is much better to be upfront with a client at the start of a project; it will earn his or her respect and save your company potentially costly complications down the road.


2. Avoid industry jargon.

Instead of industry jargon, try to relate in terms of a solution.

One example of this contrast is homebuilder communication. Homebuilders could speak with their clients using terms like “R-value”, or they could choose to say, “keeping your house warm,” so their client understands.

Customers like to be kept in the loop. Using unfamiliar terminology in your conversations only serves to alienate and frustrate them, rather than make them feel like a valued partner.


3. Do what you say.

This advice may seem obvious, but you would be surprised to know how many times companies don’t follow through with what they originally said they would accomplish. Set your company apart by being known for your commitment to results and following through. Deliver on your promises in a timely manner.

Successful communication with clients boils down to respecting their time, making them feel comfortable, being transparent and valuing your relationship.

My experience on the other side of the conference room table has given me a customer-centric perspective on how to talk to customers. Our team strives to frame projects in a way that revolves around the client and makes clear sense to them. We deliver the goals we initially promised and follow through to ensure our customers are smiling and at ease at the end of the day.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.  


 

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jasonpathfinder3

Reducing Longevity Risk in Retirement

Jason Wheeler - Pathfinder Wealth Consulting
Billhunter300x300 b&w

Dwell Time: An Important Metric You’re Not Measuring

Bill Hunter - Wilmington Design Company
Hewet60

Inspire Your Team to Perform Courageously!

Ron Hewett - Academy Leadership

Trending News

Embattled Country Club Aims To Continue Operating After Bankruptcy Filing

Johanna Cano - Sep 20, 2019

Banking On History

Jenny Callison - Sep 20, 2019

'Great Spaces' From The Hipp

Cece Nunn - Sep 20, 2019

Bank Execs Discuss Doing Business Among National, Global Challenges

Christina Haley O'Neal - Sep 20, 2019

Museum Bounces Back After Flo Repairs

Sherri Crawford - Sep 20, 2019

In The Current Issue

Startup Automates Workflow

A Wilmington company has developed a cloud-based application for small businesses that manages client information, invoicing, documents, ema...


'Great Spaces' From The Hipp

Architect Clark Hipp aims to help shape downtown Wilmington by reimagining unused spaces....


Museum Bounces Back After Flo Repairs

The Cape Fear Museum of History and Science is fully functional once again, nearly a year after sustaining damages from Hurricane Florence....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`