In a changing digital landscape, where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these smaller screens.
While this isn’t wrong, it isn’t the whole picture.
Having the entire internet in our pockets means we can take immediate action. When we want to learn something, find something, do something or buy something, we can pull out our phones and get the information we need in seconds. These are the moments that really matter, for it is in these micro-moments that our preferences are being shaped.
Such micro-moments often start a journey that often results in a big opportunity for your business. Consumers are more receptive to marketing messages when they have a want or need and are seeking to address that need in the moment.
The first moment of impulsive research made possible by smart phones is full of opportunities and this shift in behavior has significantly changed the way businesses should look at the customer journey. Customers are seeking out answers to the questions they have about your product or service. This is the exact moment you want to talk to them about your brand. Make the most of this chance to giving them exactly the kind of information they are seeking.
Cece Nunn and Christina Haley O'Neal - May 29, 2020
Jenny Callison - May 29, 2020
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