At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and developmen
With technology drastically changing, it is no surprise that 84 percent of homebuyers found online information to be a crucial part of their house search. On that same note: 78 percen ...
With the holiday season rapidly approaching, now is the time to invest the effort and energy needed to improve your business’s social media marketing strategy and how you communicate with yo ...
We see ads for new tools every day that promise to help build a perfect, seamless website — at a low cost or completely free. If you’re a new business then you have likely consider ...
Dwell time, the amount of time a user spends on your page before going back to the search results to find something else is an important user experience metric. It gives website owners an idea of how ...
“Don’t rely on luck” - This is the mantra of Ben Lerer, founder of Thrillist, the wildly popular online media site that covers local food, drink, travel, and entertain ...
It’s no wonder we love our smartphones. They’re wonderfully brilliant, make life a bit easier, and continue to advance with features like facial recognition, waterproof design, and high-re ...
Since their introduction to the world, emojis have become much more than quirky icons shared with friends. They have quickly been coined their own modern language, replacing words in a clear and e ...
Almost every industry is affected by seasonality trends. Some parts of the year are busier than others, and this ends up playing a role in your workloads. If you’ve been involved in your busines ...
Whether designed to complete purchases, collect newsletter sign-ups, or register interest in your product or service, website forms remain one of the most important types of interactions for users on ...
Breaking Down TV Ad Spend vs. Digital Ad Spend If video killed the radio star, could digital kill off TV for good? Perhaps. Sixty-one percent of young adults in the United States say the primary wa ...
Electronic communication has become second nature to so many of us in this ‘wired world’ we live in. Our days are filled with tweets, posts, emails, and text messages because they are so m ...
Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyric ...
We’ve all seen the websites with banners that slide across the top of the home page. They scroll through multiple images to try and draw our attention on all the top reasons to do business w ...
We all know that Dunder Mifflin has been a struggling paper company for some time. What would we do without our beloved mid-size regional paper supplier? Needless to say, our team is concerned. We ...
It’s well known that colors have a strong correlation to emotions. But did you know that the part of our brain that handles emotions is the same part of the brain that drives human behavior? Tha ...
Why are your dog’s photos more popular than yours? How come a little British boy received over 860 million video views after he stated, “Charlie bit me.”? How does ...
You’ve worked hard. You built out complex marketing campaigns. You’ve hired outside help to consult on best practices. You’ve invested money into advertising. Now, the leads are ...
What a marketer can learn from fake news When breaking down the controversial success of fake news, let’s put our moral and political agendas aside and take a moment to think from the m ...
For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival expe ...
Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes. If you’re already incorporating ...
Many people will admit to losing focus as they skim through lengthy text in books, articles and emails, then needing to read it several more times again to fully comprehend what is being said. ...
All aboard the struggle bus. When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs ...
At WDC, there are some things we know without a doubt – quality web design, proven digital marketing, creative branding… and where to find the best food in town, especially burgers! &nbs ...
Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past? &n ...
Doodling is thinking in disguise! From a young age, I always seemed to find myself drawing or sketching on whatever paper was laying around the house. At the time, doodling was just ...
In light of Google’s 20th birthday, I happened to stumbled upon a bit of interesting research that provides insight into how children search the web for information. As a group of digit ...
Over the years, we’ve had the pleasure of building hundreds of websites that blend art and technology, giving us the opportunity to refine and simplify our web design process. Since we ...
We’ve undoubtedly seen a fundamental shift in our overall marketing efforts. Savvy business owners are primarily focused on activities that attract website visitors and, while this strategy i ...
As we move into August here along the coast, warm summer weather remains in full swing, reminding us that flip flops and t-shirts are the only bearable outfits to sport this time of year. In ...
Things are changing so fast these days, and most of us could agree that technological improvements and the ever-changing demands of consumers within the past decade have made a drastic impact in the w ...
It comes as no surprise that as a society we all want answers, products, information and services without skipping a beat. We sigh in frustration when retailers don’t offer same-day del ...
To effectively sell your product or service, you need to be able to define what it is that you do. This may seem like a no-brainer, but all too often in our business, we have meetings with po ...
Everyone wants to become a master of persuasion. There are seemingly endless books and online forums devoted to the topic. About 60 years ago, psychologists began to study the art of persuasion, ...
Google processes more than 1.2 trillion Google searches every year. This means people around the world perform more than 40,000 unique searches every second, and more than 3.5 billion searche ...
When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I’m sure to listen and go out of my way to check it out. There is nothing more tr ...
Email marketing has taken a back seat in recent years to newer digital marketing channels, such as Facebook, Instagram, LinkedIn and Google. However, marketing and sales teams all around the ...
We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous. ...
Imagine walking into your favorite restaurant. You’re greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from th ...
We're easily distracted these days. According to a recent study, the average person picks up their phone more than 150 times a day, with over 2,600 touch interactions. Holding attention i ...
According to a recent study, 73 percent of all B2B leads are not sales ready. That same study also found 65 percent of B2B marketers have not established lead nurturing campaigns, despite a d ...
The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know yo ...
Before we begin to accelerate into the new year, we thought that it would be interesting to pause and take a look back through the Insight articles that we posted in 2017. Our articles covered a r ...
Google cares... so you should, too! For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ ...
Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.” The phrase has been a favorite of leaders around the world for years, thanks to its easy applicat ...
Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. ...
In the age of digital innovation, marketing experimentation is just one mouse click away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measur ...
Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CDs. Pizza Hut began s ...
Stop. Yield. Do Not Enter. One Way. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, and their shape ...
I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crow ...
Last month, we completed our very first local business audit. If you didn’t get the chance to read our first article about it, allow me to fill you in: we were pretty surprised by the results ...
A few months ago, I found myself reflecting on the objectives of marketing. Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing bran ...
Last week, I was talking with our digital marketing manager, Leah DeMasters, about her quest to renovate her newly purchased home. Leah recently moved, and she decided to take on the bulk of the re ...
My family and I visit the same Mexican restaurant at least once every week. Sometimes they’re out of my favorite beer, sometimes the music is a little too loud, and sometimes the wait for the ...
Summer has officially begun, and that probably means you're going to need something to read at the beach or in your backyard as you’re kicking back and enjoying beautiful Wilmington. Whet ...
No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington. A SERP - Search Engine Results Pa ...
Chick-fil-A is dominating the fast-food industry. The company generates more revenue per restaurant than any other fast-food chain in the United States, according to QSR magazine. Chick-fil-A's ...
Wilmington is heating up! With the fast-approaching annual beach season just around the corner and the PGA Tour Wells Fargo Championship in May, it’s shaping up to be a busy start to summer. ...
A good reputation is critical for any business. Consumers are constantly doing online research - now more than ever - about businesses and their products before they decide where to invest their money ...
If Facebook was a country, it would be the most populous (and most diverse) in the world. With over 1.79 billion daily active users, Facebook is the biggest social network on the planet. Every ...
The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions. &nb ...
All jobs require constant creative thinking to promote business innovation, and there’s nothing more intimidating when faced with a blank canvas. For our team here at Wilmington Desig ...
In a changing digital landscape, where customers are on their phones more often than their home computers, it's easy to think of this shift in the context of how a website will look on these small ...
You are no doubt aware that our digital devices and online media platforms are consuming more and more of our attention. More than 80 percent of us use a smartphone every day. We count on our mobile d ...
Credit Card Processing Firm Announces New Office, Hiring Plans
Staff Reports
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Oct 11, 2024
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Upgrades Planned For South Front Street
Emma Dill
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Oct 11, 2024
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Former Wilmington DEI executives say the momentum of diversity, equity and inclusion efforts that flared up in 2020 has fizzled out....
Brunswick, New Hanover and Pender County residents are eligible to join the plans with coverage starting Jan. 1,...
Flooding is the most common and costly natural disaster in the United States, according to the Federal Emergency Management Agency (FEMA)....
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.
