A few months ago, I found myself reflecting on the objectives of marketing.
Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.
We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.
I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?
I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.
Click here to see the full report.
We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.
What we found challenged our assumptions about digital marketing for local businesses.
Check out some of the most surprising data we found:
Commissioner Deb Hays Dies Over Weekend
Jenny Callison
-
Mar 26, 2023
|
|
Real Estate Developer Robert Rosenberg, Who Died Friday, Had 'naturally Entrepreneurial Mind'
Cece Nunn
-
Mar 27, 2023
|
|
As They Mourn Deb Hays, Local Republican Officials Begin Process Of Recommending Replacement
Cece Nunn
-
Mar 27, 2023
|
|
FDIC Taps First Citizens Bank To Acquire Most Holdings Of Failed Silicon Valley Bank
Jenny Callison
-
Mar 27, 2023
|
|
Commercial Real Estate Firm, Agents And Staff Recognized By Parent Company
Staff Reports
-
Mar 28, 2023
|
Doug Hamerski is a nephrologist who likes to spend his free time on other sciences, from circuity to radio. This pastime has now grown to a...
Open since April 2014, Southport Smoke House has been introducing guests to owner Troy Knight’s home state of Texas brand of barbecue: beef...
Cameron Lee sees a lot of parallels between golf and life: You have to make good decisions, evaluate risk versus reward, be smart and be hon...
The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.