Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Dec 7, 2018

Data is More Useful with Visualization

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Many people will admit to losing focus as they skim through lengthy text in books, articles and emails, then needing to read it several more times again to fully comprehend what is being said.
 
However, just because forgetting is a human phenomenon, it doesn't mean you should simply accept it.

 
Across the board, we are able to retain 80 percent of what we see, as opposed to 20 percent of what we read. Recent studies at MIT have shown that humans can process images and visual messages in as little as 13 milliseconds, a.k.a. 13/1000ths of a second!
 
In order to help our team and our clients better understand the complexities of vast data, we strive to present information in an attractive and visually appealing way.
 
It’s been said that data is nothing without visualization, which is why we’re highlighting the benefits of data visualization:

  • Create operational efficiencies
  • Increase productivity and profit
  • Unveil untapped markets
  • Create a layer of accountability
Data visualization is a general term that describes an effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier.
 

 
This visual way of reporting on data is the best way to communicate insights derived from data analysis. In today’s business landscape, it’s more important than ever to make data-backed decisions, yet many of us lack the skills needed to extract actionable insights from raw data.
 
As you think about your business’s data visualization efforts, ask yourself: Are we communicating our data in a uniquely visual way?
 
Or are you resorting to Excel’s “Insert Chart” function? Take a step back and think about how you can approach your data in a unique way. Consider setting aside time to brainstorm about the best approach and investing in more thoughtful design.
 
Is our current approach to sharing our data visually difficult to understand?
 
Can your audience tell what you’re actually trying to say? You might have to shake up the status quo by approaching your data visualization in an entirely new and unprecedented way to break through the confusion.
 
At the end of the day, are we telling a compelling story?
 
Are you showing an increase in a key performance indicator (KPI) over time, what does that really mean for your client? Don’t get lost in the numbers themselves. Ensure that your visualization incorporates the big picture and the decisions made along the way that triggered specific outcomes in the data.
 
For example, if you work with a client for social media strategy and pivoted to emphasize video content one month, find a way to tell that story as you present the content’s performance data.
 
Is our data specific to our client’s goals?
 
You can create visuals for a seemingly infinite amount of data, thanks to countless monitoring and reporting platforms. But if the data you’re analyzing isn’t specific to your client’s goals, then it will do nothing but add clutter to an increasingly distracted world. Home in on the specific data that matters to the conversation with your client.
 
The sheer amount of data and raw information that is readily available today is astonishing. Thanks to incredible advancements in technology, we can harvest data to improve our businesses and client relationships drastically. Shake things up by thinking twice about design and watch the benefits from data visualization dramatically change your business for the better.
 
Curious about where to begin? We’re happy to help! Let’s chat and get started.

Like this article? Check out more just like it at wilmingtondesignco.com.

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dave sweyer 300 x 300

Easy Upgrades That Can Maximize Your Rental’s Profitability

Dave Sweyer - Sweyer Property Management
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

The Unstoppable Spirit Of Entrepreneurship

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Lynnwhitecell hwconsulting headshot

Leading Through The COVID-19 Pandemic

Lynn Whitesell - Harris Whitesell Consulting

Trending News

OPENBIZ: March 26 Business Closures, Services, New Hours In Response To Virus

Johanna Cano - Mar 26, 2020

Quality Chemical Starts Production Of Hand Sanitizer To Donate

Christina Haley O'Neal - Mar 26, 2020

With New Restrictions Likely, Downtown Already Struggling

Christina Haley O'Neal - Mar 27, 2020

Experts Eye Potential Impacts Of Federal Stimulus On Wilmington Area

Jenny Callison - Mar 26, 2020

WORKING THROUGH IT: Produce Stand Opens Early To Fill Needs

Christina Haley O'Neal - Mar 26, 2020

In The Current Issue

Leland's Hot Diggity Dogs

Lee Kent looked out from his Leland storefront. From that vantage point, he saw seemingly endless quick-serve restaurant options, and the ad...


Viral Void

The coronavirus concerns bring Cape Fear region to a standstill....


Helping To Manage Change

​“I’m not afraid to step out and try something different. I think that keeps your career interesting,” said Randell Woodruff, the manager of...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`