In light of Google’s 20th birthday, I happened to stumbled upon a bit of interesting research that provides insight into how children search the web for information.
As a group of digital strategists, it goes without saying that we’re invested in understanding how all people use search as it shapes our role as marketers daily.
Whether you grew up with Google or came to know the search engine as an adult, the next generation of searchers is here and we’re all curious how they will change the search landscape.
You may be thinking, What exactly can children teach us about information seekers as a whole? Well, a lot, actually.
With varying comfort levels and search strategies, these kids were given the question, “What do dolphins eat?”, and tasked with finding an answer on their own. The study highlights some common challenges children and, likely, some adults face when completing search queries.
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