Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Dec 4, 2018

Struggle Bus: In-House Marketing

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company



All aboard the struggle bus.

When it comes to the core business practice that is marketing, most small businesses will admit they face a serious uphill battle. Unsure where to start, what needs to be done, and who will take on the responsibilities can leave a lingering and unnecessary burden for business owners.

Maybe you’re tired of constantly spending and never actually seeing the fruits of your marketing investments. Maybe you feel like as soon as you convince your team to change your marketing approach, you have to switch it up all over again. Maybe you’re looking into the new year with a renewed priority to lean into your marketing efforts.

If you’re finding yourself in any of these situations, we understand how you feel, and we’re here to offer a few recommendations.

The field of marketing is rapidly changing alongside our increasingly digital landscape. As the market evolves, it’s wise to work alongside a reliable, expert partner that brings years of experience to the table.

At WDC, we know how challenging internal marketing can be. Continuously spending money without seeing the fruits of your marketing investments is frustrating. Similarly, feeling like the digital landscape has changed just when you and your team implement a sound marketing approach can feel overwhelming and discouraging.

If you’re looking to the new year with a renewed priority to lean into your marketing, we're here to help and to offer a few recommendations.

Our clients have faced serious struggles with internal marketing in the past and have come to us with just about every marketing obstacle under the sun.

We’ve learned that the following actionable steps are undoubtedly helpful when you’re aboard the internal marketing struggle bus:

1. Recognize the struggle.

They say that the first step towards a solution is admitting you have a problem, and the same applies here. Until you can be honest with yourself and your colleagues by admitting you’re struggling with this part of business, nothing can be fixed.

2. Work with professionals.

The thought of introducing professional help into your marketing plan may be daunting but we can assure you that it’s worth it. A professional team can energize your efforts by offering a fresh, trustworthy perspective. Not to mention the fact that they are experts in the marketing field alone, while you may be trying to juggle too many hats.

3. Reevaluate your business goals.

At the end of the day, you will know what’s best for your business. If it simply isn’t making sense for you to continue your marketing efforts in-house, reevaluate your business goals and how best to achieve them.

Being on the struggle bus for too long definitely isn’t the ideal path forward. We want to help you find what is. Let’s chat about what our agency can do for you.

Like this article? Check out more just like it at wilmingtondesignco.com

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dave sweyer 300 x 300

Is It Time To Adjust The Rental Rate On Your Investment Property?

Dave Sweyer - Sweyer Property Management
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

We All Win With Business Competitions

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Hewet60

Failure And How To Avoid It

Ron Hewett - Academy Leadership

Trending News

White, Olson-Boseman Talk Hospital, Unlikely Partnership At Power Breakfast

Cece Nunn - Dec 12, 2019

Local United Way CEO Retires

Cece Nunn - Dec 11, 2019

With New Record, ILM Eyes 1M Passengers For 2019

Christina Haley O'Neal - Dec 11, 2019

In RiverLights, Firm Buys Land For 250 Apartments

Cece Nunn - Dec 12, 2019

Midtown Center Welcomes New Tenants, Revamped Store

Cece Nunn - Dec 13, 2019

In The Current Issue

NHRMC Building Plans Continue

Even though New Hanover Regional Medical Center’s future ownership status remains up in the air, the health system has not pulled back on it...


Filming Reels In Jobs, Spending

Film recruiters this year landed five productions in Wilmington, and all but one project has wrapped....


First Carolina Bank Hires Cameron, Preps For Branch

The next six months will be busy ones for First Carolina Bank, as the Rocky Mount-based financial institution prepares to open a full-servic...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`