Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Oct 19, 2018

Doodle for Your Noodle

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Doodling is thinking in disguise!
 
From a young age, I always seemed to find myself drawing or sketching on whatever paper was laying around the house.
 
At the time, doodling was just a fun pastime but as I grew older and saw the same traits blend into my business, I came to realize I had always been, and will likely always be, a visual learner.
 
We may not always doodle on purpose but somehow as our meetings play in the background we fill the margins of our notepad with shapes, names in cursive and block letters, or the pointy ‘S’ we all drew in the ‘90s.
 
As a visual learner, I wonder why many consider doodling to be just a distraction, since it has been studied to be the opposite. According to research, all that free-form scribbling can help people stay focused, grasp new concepts, and retain information, which is why doodling is always welcomed...and encouraged at WDC. A blank page serves as an extended playing field for the brain, allowing people to revise and improve on creative thoughts and ideas.
 
Humans are, in general, bad at multitasking. Studies have shown that performance suffers significantly when people try to polish off several tasks at once.
 
Doodling and using fidgeting tools, however, is about the only thing our brains can take on when we're already doing something else. It's mindless enough not to cause "cognitive overload" but appealing enough to prevent spacing out.
 
In fact, the minimal attention required for doodling appears to boost focus and memory. According to a study in Applied Cognitive Psychology, 40 people listened to a recording and wrote down what they remembered. Researchers told half of the participants to doodle during the recording, and those participants recalled almost 30 percent more information than the non-doodlers.
 
Some people use doodles to visually connect difficult concepts. You could doodle while in a difficult brainstorming session to better solidify the ideas you’re hearing from your peers. Or you could use doodling to better explain concepts to a group of professionals.
 
Below are ways doodling makes meaningful marks that help us think:

  • Increase our ability to focus (especially when handling dull or complex subject matter)
  • Increase information retention and recall
  • Activate the “mind’s eye,” or the portions of the visual cortex that allow us to see mental imagery and manipulate concepts
  • Enhance access to the creative, problem-solving and subconscious parts of the brain, while allowing the conscious mind to keep working.


Doodler DNA Is Welcome In The Office

The doodle is the perfect office tool. It’s user-friendly, it costs next to nothing to adopt and it’s accessible to all of us—not just the artistically inclined.

What’s more, the doodle is the friendliest stepping stone imaginable to mapping out serious processes and design challenges. To apply doodle power at work, we first need to give ourselves permission to doodle.
 
Whether doodling is a passion or a pastime, grabbing a pen and some paper can be just the creative release your brain needs during a hectic workday. Doodling is an incredible and powerful tool in the business environment.
 
Ready to have an in-depth and visual experience about new ideas for your business? Let’s celebrate our doodles together.

Like this article? Check out more just like it at wilmingtondesignco.com
 
At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Geoff21 6292624148

Passing the Torch: Bringing Estate Planning and Business Succession Together

Geoffrey Losee - Losee Coggins LLP
Untitleddesign13 162533932

Ready to Sell Now? Maybe You Don’t Have to Wait

Tully Ryan - IQEXIT
Robert headshot 10241

Practical Paths to AI Adoption for Small and Midsize Businesses

Robert Chapman - AugWork AI

Trending News

Tech Wilmington: Upcoming Events Calendar

Staff Reports - Oct 21, 2026

McNally Earns Accredited Airport Executive Distinction

Staff Reports - Oct 20, 2026

Under New Owner, Pour Taproom To Add More Nonalcoholic Beverages, Events

Emma Dill - Oct 21, 2026

Sidbury, Godbey Honored By Fundraising Professionals Association

Staff Reports - Oct 20, 2026

Amazon To Hire 1,500 Seasonal Workers At Local Facilities

Emma Dill - Oct 20, 2026

In The Current Issue

Bridging Visions: Local Officials Express Preference For Lower, Movable-span Bridge

Support for the lower, movable-span bridge dominated spoken comments at the public hearings, and city officials have thrown their support be...


Election 2026 Q&A: N.C. Senate Candidates Share Their Views

Among the races this year is the contest between incumbent Sen. Michael Lee, R-New Hanover, and newcomer Jessica Bichler for N.C. Senate Dis...


Charter Schools Work To Gain Ground

While the state’s charter school sector grows, Wilmington charter schools are seeing demand of their own – presenting both opportunities and...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season