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Marketing & Sales
Feb 15, 2019

Fake News! Read All About It

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

What a marketer can learn from fake news
 
When breaking down the controversial success of fake news, let’s put our moral and political agendas aside and take a moment to think from the modern marketer’s perspective.
 
Despite the misleading nature, the era of fake news has shed light on marketing strategies that prove to be persuasive and engaging.
 
Let’s take a look at the fine print to see what we can learn from the success of fake news and how to apply to your future digital marketing efforts.
 

Define Your Strategy

At the end of the day, fake news stories have a clearly defined purpose. When it comes to marketing your business, clearly define your objectives, plan methodically, determine how you will measure success, and continually a/b test creative.
 

Evoke Emotion

Fake news plays on people’s emotions and leads them to think emotionally rather than rationally. The most successful marketing campaigns are those that connect with the target market by appealing to their emotions, rather than logic. When a campaign uplifts, rebuffs, moves, empowers, disavows... that’s when it’s most effective in persuasion.
 

Be Unique

A comprehensive study was released about the prevalence and reach of fake news in today’s media landscape. The study revealed that people are more likely to share “novel” information, which is more commonly associated with fake news. Stories that were breaking, relevant and unique were most likely to snowball. The same is true for marketing efforts.
 

Establish Trust And Credibility

And, finally, one huge lesson we have all learned from the past fake news stories is to check your facts. If you can’t back up what you’re saying, your content is dead in the water. Managing your positive and negative Google and Facebook reviews is also a great way to show your credibility. You’ll pick up much more shares when you can establish trust with your audience.
 
Looking to make your company’s marketing more novel, emotional, strategic, and shareable? We’d love to help you get started. Our team creates strategic campaigns and creative to build and captivate your audience. Let's set up a free strategy session!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

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