For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival experience, the so-called “Coachella of the Caribbean,” and a true-to-form disrupter of the entertainment industry.
In the eyes of digital marketers, the infamous Fyre Festival is an account of just how powerful and widespread social media marketing can be when used without a thoughtful strategy.
Festival organizers strategically harnessed the power of social media to publicize the event, calling upon some of the world’s top supermodels and social influencers to simultaneously post a brilliantly simple, yet powerful, orange tile that flooded Instagram news feeds and created a frenzy around the world.
With many questions still lingering about the festival, there are a few things we as digital marketers know for sure about the power of Instagram.
Surgery Practice Buys Cameron Land To Build New Facility
Cece Nunn
-
Mar 17, 2023
|
|
Endowment CEO Outlines Strategic Plan Framework
Jenny Callison
-
Mar 17, 2023
|
Every year, dozens of individuals in the Cape Fear area undergo many hours of training and then dedicate themselves to multiple weeks of pub...
With the Wilmington City Council’s approval, Live Nation, which manages the city-owned Live Oak Bank Pavilion, has expanded to 30 shows a ye...
"I’ve had a lot of great soccer jobs. This is the one that I think I’ve done my best work in and the one that I’ve been able to make the big...
The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.