For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival experience, the so-called “Coachella of the Caribbean,” and a true-to-form disrupter of the entertainment industry.
In the eyes of digital marketers, the infamous Fyre Festival is an account of just how powerful and widespread social media marketing can be when used without a thoughtful strategy.
Festival organizers strategically harnessed the power of social media to publicize the event, calling upon some of the world’s top supermodels and social influencers to simultaneously post a brilliantly simple, yet powerful, orange tile that flooded Instagram news feeds and created a frenzy around the world.
With many questions still lingering about the festival, there are a few things we as digital marketers know for sure about the power of Instagram.
Conservation Group Signs $8M Deal To Buy The Point On Topsail Island
Audrey Elsberry
-
Mar 26, 2024
|
|
Rezoning Could Bring 123 Townhomes To Growing Leland Corridor
Emma Dill
-
Mar 25, 2024
|
|
N.C. Ports Officials React To Baltimore Bridge Collapse
Audrey Elsberry
-
Mar 26, 2024
|
|
Engineering Firm Hires Four Employees
Staff Reports
-
Mar 26, 2024
|
|
National Organization Bestows Top Award On Cape Fear Professional Women In Building
Staff Reports
-
Mar 26, 2024
|
Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...
Jack Fleming, owner of Socialry Marketing & Scourz and emcee for 1 Million Cups Wilmington, shares his media and tech picks....
A shortage of cybersecurity professionals influenced professor Ulku Clark and her team to slowly evolve UNCW’s offerings to now include eigh...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.