In the age of digital innovation, marketing experimentation is just one mouse click away.
Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their
effectiveness across a variety of channels.
Long gone are the Mad Men-style glory days of advertising, when companies would hedge their bets and spend millions of dollars on a campaign, only to see it completely fizzle out.
A/B testing in the digital world allows businesses large and small to test their marketing assumptions on a small scale before launching on a large scale.
Email Marketing
One of the easiest ways for a company to begin A/B testing is with email marketing.
Commissioner Deb Hays Dies Over Weekend
Jenny Callison
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Mar 26, 2023
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Real Estate Developer Robert Rosenberg, Who Died Friday, Had 'naturally Entrepreneurial Mind'
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Mar 27, 2023
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As They Mourn Deb Hays, Local Republican Officials Begin Process Of Recommending Replacement
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Mar 27, 2023
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FDIC Taps First Citizens Bank To Acquire Most Holdings Of Failed Silicon Valley Bank
Jenny Callison
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Mar 27, 2023
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Commercial Real Estate Firm, Agents And Staff Recognized By Parent Company
Staff Reports
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Mar 28, 2023
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Areas throughout southern Brunswick County are seeing an increase in residents and development, leaving municipalities looking at how to pla...
Doug Hamerski is a nephrologist who likes to spend his free time on other sciences, from circuity to radio. This pastime has now grown to a...
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The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.