Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Sep 27, 2019

Four Signs You’ve Outgrown Your DIY Website

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

We see ads for new tools every day that promise to help build a perfect, seamless website — at a low cost or completely free.

If you’re a new business then you have likely considered using an affordable website builder. It helps get the basic information out about your business who you are and how to contact you. It typically requires a modest monthly fee and a few late nights of your sweat equity.

As your business grows using a ‘free/low-cost’ website builder could cost your company many tens of thousands of dollars in wasted man/woman hours and even more money in the opportunity cost of lost potential revenue.

If you started with a free, or DIY website, you may find yourself facing the same frustrations again and again. If you identify with any of the following three complaints, it may be time to consider investing in a professionally designed website customized for your business.

1. “People can’t find my business online”

Most website builders do not offer very robust tools when it comes to optimizing your website for search traffic from Google. To add structured data to most website builders, you have to do so manually – with code. Also, a good digital marketing firm (wink, wink), can offer a ton of benefits when it comes to proper keyword strategy, research and website optimization. 

2. “I need my website to be more flexible and optimized for mobile”

In most cases, the benefits of a highly customized website design, outweigh the material cost. If you’re looking to build a high-performing website with features customized for your business, you need to invest in a website beyond your typical, run-of-the-mill blog template.

You want your website to be able to grow as your business and mobile customer base grows. What used to work perfectly on one browser now needs to be constantly updated to suit multiple, responsive-first formats.

Investing in a custom web design will ensure that your site is flexible and can suit your business needs as they change with time.

3. “I need e-commerce support I can trust”

Professionally designed websites consistently outperform free, template-based designs with respect to SEO, speed and overall effectiveness. These three qualities are especially important for an e-commerce based business. If you aren’t generating leads from your website and processing sales seamlessly, it’s time to upgrade from your simple DIY site.

Successful e-commerce websites require a much higher level of strategy and sophistication than others, mostly due to additional software, security verifications and tax requirements. You shouldn’t rely on a one-stop-shop template to power your online sales efforts.

4. “I want my time back”

Time is money, and you shouldn’t be wasting yours being frustrated with your lack of coding knowledge, graphic design or copywriting skills. There comes a point when you have to admit defeat and let a professional give you your time back, that you can use to work on other issues more aligned with your skills and priorities.

If you’re interested in what it takes to build a custom website, we’d love to talk through your options. Our team of marketing professionals and web developers have decades of experience building highly customized and seamless sites for businesses of all sizes. Contact us to learn more.

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Cfss headshots parker robert webversion 21422121214

Guide To Hurricane Preparedness from a Wilmington Native

Robert Parker - Cape Fear Solar Systems
Junegunter teachinghorse headshot 5721115557

What Is Next?

June Gunter - TeachingHorse
Headshotrosaliecalarco 1182131047

AARP Launches Online Resource Center to Help Protect Veterans Against Rising Fraud Free Resources Identify Top Scams Facing NC’s Military Community and Ways to Fight Back

Trending News

Holly Childs Resigns As WDI Head

Vicky Janowski - May 26, 2022

Aswani Volety Named New UNCW Chancellor

Johanna Cano and Johanna Still - May 26, 2022

Wilmington-based Realty Group Announces Changes

Cece Nunn - May 27, 2022

Firm To Convert Offices To Warehouse Space After $6M Purchase

Cece Nunn - May 27, 2022

WilmingtonBiz Talk Previewing Summer Tourism Season

Vicky Janowski - May 26, 2022

In The Current Issue

Local Startups Aim To Innovate

Innovation helps set a startup apart from the competition, said Heather McWhorter, regional director of the UNCW Small Business & Technology...


MADE: Making A Cut In Custom Woodworking

A staple in the community for about three decades, the Wilmington custom woodworking shop also features a retail component – a unique featur...


Riverlights Preps For More Development

Realtor Kathy Merlo and her husband, Tony, moved to Riverlights two years ago, into a Trusst Builder Group house facing a 38-acre lake....

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100