Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Sep 18, 2019

Dwell Time: An Important Metric You’re Not Measuring

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Dwell time, the amount of time a user spends on your page before going back to the search results to find something else is an important user experience metric. It gives website owners an idea of how useful readers find their content and whether or not it meets their needs.

Search engines consider dwell time an indicator of how engaging your content is. After all, if users are clicking on your web page from SERPs and staying there for a considerable amount of time, it would mean that your content was able to meet their needs.

For example, imagine you’re at the mall shopping for a new fall jacket, and all the different stores in front of you represent a different search result (like below).

Let’s say you walk into the Old Navy store but are turned off by a rude employee, so within 1 minute of walking into the store, you leave.

Now, because of your previous experience, you’re still looking for that fall jacket so you stop in at the Ann Taylor store. The store is brightly lit, the employees are friendly, and you loved one of their jackets so much that you bought it after browsing for 9 minutes.

If your experience with Old Navy and Ann Taylor had been online instead of in-person, dwell times would have been 1 minute and 9 minutes respectively. 

Given the Ann Taylor experience was far better, Google would place higher importance on their site, showing it to a greater number of searchers due to the positive interaction. 

The more time people spend performing a search, clicking on your website, and interacting with it signals that your website satisfied the searchers' intent. The more your website can fulfill this need, the more Google will reward you with higher rankings.

How You Can Optimize For Long Dwell Time

  1. Have a quick page load speed. People are impatient and want websites to load quickly and you'll be rewarded for it if yours does. In fact, Walmart had a 1% increase in online revenue for every 100 ms of improvement.
  2. Make your website easy to use. If people are distracted by images, don’t find your website helpful, or can’t find the pages they're looking for, then they’ll leave. Plain and simple.
  3. As the number of Google searches on mobile is increasing, 60% to be exact, you’re website needs to be quick and easy to navigate on a mobile device.

Want a website that is optimized for a high Dwell Time and other things that Google loves to see? Then our experienced website designers at Wilmington Design Co. are here to help you!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Forget the Diet, Bring on the Wealth

Robert Burrus - Cameron School of Business - UNC-Wilmington
Headshots march websized 2

How to Prepare Your Commercial Roof for Cooler Weather

David Grandey - Highland Roofing Company
Brookeskipper saltair headshot2

Improving Indoor Air Quality Requires a Systematic Approach

Brooke Skipper - Salt Air

Trending News

Avelo Airlines Extends Seasonal Offerings At ILM

Miriah Hamrick - Dec 5, 2022

More Space To Film: Dark Horse Studios Plans $20M Expansion

Cece Nunn - Dec 5, 2022

Wilmington Named As A Top City For Remote Workers In Nationwide Study

Staff Reports - Dec 6, 2022

Endowment To Announce Inaugural Grant Recipients At Friday Event

Staff Reports - Dec 5, 2022

At Chamber’s Economic Summit, Experts Talk Talent And Site Selection

Johanna F. Still - Dec 6, 2022

In The Current Issue

Film Festivals Make A Comeback

Area film festivals took a hit when the COVID pandemic was at its peak, but their organizers expect lessons they learned about the importanc...


Retirement U-Turn

Many Cape Fear area retirees might initially opt for a life of leisure but discover that they still have a lot to give, and perhaps a lot to...


FNB, UB Bancorp's Local Impacts

Despite a scarcity of acquisition targets, the state will continue to see mergers and acquisitions because the North Carolina economy is so...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100