I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!"
The cooker worked by simply turning the device on, and leaving it. Set it, and forget it. The product was a smashing success, largely thanks to its catchphrase. Ron sold over 8 million units of the Showtime Rotisserie because the underlying message of convenience, ease, and simplicity was irresistible to consumers.
The two main actions that your business should focus on to rid yourself of the “set it and forget it” plague are as follows:
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