I’ll never forget the king of infomercials, Ron Popeil. I remember watching endless demonstrations for one of his many catchy kitchen appliances, the Showtime Rotisserie, and Ron making the crowd repeat again and again, "Set it, and forget it!"
The cooker worked by simply turning the device on, and leaving it. Set it, and forget it. The product was a smashing success, largely thanks to its catchphrase. Ron sold over 8 million units of the Showtime Rotisserie because the underlying message of convenience, ease, and simplicity was irresistible to consumers.
The two main actions that your business should focus on to rid yourself of the “set it and forget it” plague are as follows:
YMCA Eyes Growth With Plans For New, Expanded Facilities
Emma Dill
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Apr 23, 2024
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Burns, Redenbaugh Promoted At Coastal Horizons
Staff Reports
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Apr 23, 2024
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Cold Storage Developer Sets Near-port Facility Completion Date
Audrey Elsberry
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Apr 24, 2024
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Wilmington Financial Firm Transitions To Wells Fargo's Independent Brokerage Arm
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Apr 24, 2024
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Krug Joins Infinity Acupuncture
Staff Reports
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Apr 23, 2024
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“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...
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The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.