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Jim Ellis

Vice President, Account Director, Signal
BIO

Jim Ellis has more than 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999, he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolin  

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Marketing & Sales Jul 21, 2017

Court Ruling Makes Web Accessibility A Top Priority

Did you know that one in five adults in the United States has a disability?   People with disabilities need the internet for daily living, as we all do. Making the web accessible is the right t ...

Marketing & Sales Jun 27, 2017

Five Best Practices For Social Outreach To Job Candidates

Today’s job seekers aren’t focused on newspaper classified ads anymore. Naturally, they’re looking at online job listings and corporate website careers pages, as well as searching fo ...

Marketing & Sales Jun 1, 2017

Tools To Improve Your Customer Experience

Two fundamental tools can be used to help define and improve your Customer Experience (CX).   It All Starts With Personas Personas are representations of ideal customers based on your mar ...

Marketing & Sales May 1, 2017

HTTPS and SSL: Do You Need to Secure Your Site?

Google and others are continuing their ongoing push to help make the web more secure. We are seeing the steady adoption of HTTPS – evidenced by the fact that half of page 1 results on Google are ...

Marketing & Sales Apr 21, 2017

A Fresh Take On Data Visualization

Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak data ...

Marketing & Sales Apr 10, 2017

Six Tips For An Unforgettable Tradeshow Booth

People come to tradeshows and conferences to network and to learn. They also come for a more tangible, personal connection to a brand – something you just can’t get online.   Forbes ...

Marketing & Sales Mar 17, 2017

Why You Should Add Live Streaming To Your Marketing

Video is critical to any marketing campaign and it’s just getting more prevalent. Seventy-four percent of all internet traffic is predicted to be video in 2017, and studies show that merely usin ...

Marketing & Sales Mar 7, 2017

Proof Points: Walking The Talk

The Oxford Dictionary named “post-truth” the international word of 2016, leading The Washington Post to declare truth dead and facts, passé.   We contend that the truth is ve ...

Marketing & Sales Feb 15, 2017

User Testing In Five Steps

User testing is part of any sound user experience, or UX, strategy. It’s designed to increase the quality of a person’s interaction with your website, system, product or service.   ...

Marketing & Sales Feb 3, 2017

ADA-Compliant Websites: What You Need to Know

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications and governmental activities. &n ...

Marketing & Sales Jan 19, 2017

Top 5 Marketing Trends For 2017

Happy New Year!   The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of those resolutions &ldquo ...

Marketing & Sales Dec 8, 2016

To Gate Or Not To Gate Your Content?

On your website, do you use gated content as a way to collect email addresses and other information from visitors? At Signal, our practice is to freely offer content downloads and access – al ...

Marketing & Sales Nov 15, 2016

An Introduction To UX

Most visitors will decide within seconds whether to stay on a page.   In fact, some of you may have already decided to leave this page. It just goes to show you that brands need to work harder ...

Marketing & Sales Nov 1, 2016

Five Tips For Getting Effective Customer Feedback

Over the last few years, we’ve been engaged in a lot of agile web development projects. Agile development is all about keeping the needs of the customer at the forefront - and about getting work ...

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