Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Aug 1, 2018

Ensure Optimal UX with User Testing

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI.
 
Don’t forget the final and most critical step in the user-centered design process: user testing to ensure the best possible customer experience.
 

Digital Tools Make It Easy

User testing doesn’t have to be as daunting – and expensive – as the traditional focus group in a lab environment. There are many digital platforms available to help you recruit volunteers and conduct tests.
 
One of our favorites is Usertesting.com, a site that uses crowdsourced testers who are ready and waiting. You can even define your target attributes, such as age or gender.

 
“Think Aloud” Testing

Listening to real users narrate their way through your web pages – known as “think aloud” testing – is incredibly valuable. Test your current design against the new web design by giving users simple tasks, like finding a certain product, looking up information, downloading material, or making a purchase.
 
Imagine the important insights into the user thought process!
  • “I’m not finding what I need here…”
  • “Yes, that’s it. I see it…”
  • “I’ve put it in the cart and now I can’t change the color…”
  • “Not sure what to do next. So frustrating…”
The UX experts at NNG call think aloud testing the #1 usability tool, and for good reason.
The benefits include being:
  • Cheap because you don’t need special equipment to gather insights
  • Robust because it’s easy to get good findings (without a lot of statistical expertise)
  • Flexible because you can use it any stage of development
  • Convincing because clients love direct insight into how their customers think and act 

Reap The Rewards

The clarity and usability gained from user testing can offer you:
  • Increased revenue from improved conversion rates – and customer retention and advocacy
  • Reduced development costs (removing things like features or content no one cares about)
  • The ability to proactively fix usability issues, like spots where users get stuck
  • Seeing your design through the eyes of your users for a fresh perspective
 
Ready to revamp your website UX? Check out Signal’s new featured article, User-Centered Design Playbook, to learn how. 

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mikeharrington carolinaretreats 2

Boosting Off-Season Vacation Rental Income With Technology Upgrades: Gaming, Wi-Fi, Charging Outlets, TV, Streaming, Etc.

Mike Harrington - Carolina Retreats
Capefearrealtors tomgale headshot

How REALTORS® Can Help With Home Safety Issues

Tom Gale - Cape Fear REALTORS®
Dave sweyer 300 x 300

HOW PROPERTY MANAGERS HELP AVOID PITFALLS OF HIRING VENDORS

Dave Sweyer - Sweyer Property Management

Trending News

Tractor Supply Co. Property In Leland Sells For More Than $5M

Cece Nunn - Oct 19, 2021

County OKs Use Of $1.9M For Affordable Housing Project

Cece Nunn - Oct 18, 2021

Scoops Brings Ice Cream Treats To Burgaw

Jenny Callison - Oct 19, 2021

Clancy & Theys Announces Promotion, Hiring

Staff Reports - Oct 19, 2021

Three Physicians Join NHRMC Physician Group

Staff Reports - Oct 19, 2021

In The Current Issue

Health Care Heroes: Nurse Practitioner/Physician Assistant

This category honors a nurse practitioner or physician assistant whose performance is considered exemplary by patients, peers and other heal...


Info Junkie: Jhaniqua Farrar Palmer

Jhaniqua Farrar Palmer, outreach programs director for the YWCA Lower Cape Fear, shares her tech, info and entertainment picks...


UNCW Chancellor Reflects On Progress

With less than nine months until his announced retirement date of June 30, UNCW Chancellor Jose Sartarelli continues to work on an ambitious...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100