Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Aug 25, 2017

Email Marketing: From Meh To Marvelous

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

There’s a special sauce that can take your marketing emails from meh to marvelous
 
And that’s critically important in a world where American adults say they spend an unbelievable 10 hours, 39 minutes a day consuming media – much of that on mobile devices.
 
If you want your audience to be engaged – and to click that call-to-action! – you’ve got to make sure your emails are on point. These 4 steps can help get you there.
 

4-Step Recipe For Marvelous Email Marketing

 

1. Hook ’Em Fast

 
Ewoks. Talk about living. Did you click that link? Of course you did. We all want to know why ewoks have it so good.
 
Using an interesting headline or intriguing first sentence draws the reader in, so your copy has the chance to keep them.
 
What would you rather click on?
  • Exciting NEW Business Opportunity!!!
  • It’s just like a platter of loaded nachos.
 
I rest my case.
 

2. Keep It Short

 
Practice “word economy.” When brevity counts, so does choosing just the right word.
People make a snap decision to read or delete based on the preview they see on a mobile device.
 
About 18 words are displayed in the preview, which MarketingProfs calls the “most valuable real estate” in your email copy. Those 18 words have to rock!
 
And what about the body of the email?  

3. Write It Right

 
Tilt the reader’s perspectiveReaders are on guard against sales copy these days, so use an unexpected approach to break down that barrier.
 
Ditch the jargon and buzzwords. Use real language to make a real connection with your readers.
 
Make sure it’s well-written and carefully proofread. Typos and bad grammar are instant credibility killers.
 

4. Connect From The <3

 
Listen. Develop an understanding of your audience with a keen awareness of their needs, desires and fears.
 
Connecting from the heart triggers emotions, which engages people and makes them care about your message.
 
In short: Don’t just speak to your readers – join the conversation already going on in their head.

The 30-Second Read

  1. Use stunning openers to combat crazy-full inboxes and feeds.
  2. Be brief because readers are busy – and distracted.
  3. Use an unexpected perspective to delight readers.
  4. Write with heart in a personal voice to tap into emotion.

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Chadwoutersheadshot

Changes Coming to Sales Tax on Internet Sales

Chad Wouters - Earney & Company, LLP
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Understanding the AI Ladder

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Karagansmanncshlaw300x300

Top Estate Planning Tips for Loved Ones with Special Needs

Kara Gansmann - Cranfill Sumner & Hartzog LLP

Trending News

Coastal Select Properties Grows With New Downtown Location

Johanna Cano - Jul 16, 2018

In The Current Issue

Sharks Baseball Takes Bigger Bite

The 20th anniversary of Wilmington Sharks baseball in 2017 came with somewhat of a reboot, led by new owners and a renewed focus on improvin...


PPD Introduces New Patient Enrollment Model

Wilmington-based PPD recently introduced a new patient enrollment model “that significantly reduces the time and cost of conducting clinical...


Wilmington Health Cardio Lab Earns Reaccreditation

Wilmington Health Cardiology’s echocardiography lab recently earned three-year echocardiography reaccreditation in Wilmington....

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes