Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Jul 17, 2018

Create a Better User Experience with Card Sorting

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

The structural design of your website, aka informational architecture, is critical to UX optimization.
 
Visitors who can’t find what they need while navigating will become frustrated – or even worse, abandon your site altogether! Card sorting is an easy UX research method that helps you design a user-centered site that increases usability and delivers a positive customer experience.
 

What Is Card Sorting?

Card sorting allows users to categorize content and tasks, as well as develop intuitive navigation labels. This time-saving step helps you create clarity before moving to site design.
 

What Data Do I Need?

The first step is to conduct an information audit of your website to understand how things are organized and labeled. Look at things like website analytics, hot search terms and customer survey data. Consider creating a spreadsheet of content and user tasks – what do users need to know and do?

 
How Do You Actually Do Card Sorting?

Simple – just write down the elements you want to categorize on cards or sticky notes and have session participants sort them into groups that make sense to them.
 
Another option is to use a digital platform such as Optimal Workshop, which gives you the flexibility to run quick research remotely. 


 

When Is It Helpful?

  • To find out how users expect to see information on a website
  • To organize a sitemap
  • To organize submenus
  • To classify products or services
 

What Are “Open” And “Closed” Card Sorting? 

  • With open card sorting, users can create their own categories or add missing information. This helps you categorize and prioritize tasks/content and label groups.
  • Closed card sorting limits participants to a set batch of cards and defines the available groups or categories to put the cards into. Volunteers can’t create their own groups and tasks – they’ve got to stick to what you’ve given them. The goal is to optimize and confirm your chosen navigation categories and labels.

 
What Do I Do With The Card Sorting Data?

Use it to create your final information architecture, one that’s more intuitive… and relevant to your audience. Now, you’ll be set to proceed to creating the user interface – the flow, functionality and actual website layout.
 
Ready to revamp your website UX? Check out Signal’s new featured article, User-Centered Design Playbook, to learn how. 

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Lyleheadshot2017 1251720228

The Key To Fundraising Success

JC Lyle - Wilmington Area Rebuilding Ministry
Leath 683x10242

How to Avoid A Nightmare Holiday Party

Lisa Leath - Leath HR Group
Michaelhiggins 41019104338

Pre-Planning Essentials For The Frequent Traveler

Michael Higgins - Dignity Memorial

Trending News

Local Bank Officials Comment On Creation Of Truist

Jenny Callison - Dec 9, 2019

N. Waterfront Park Project Could Draw Neighboring Development

Cece Nunn - Dec 9, 2019

In The Current Issue

Retirees Influence Commercial Real Estate

The retiree demographic, and the increase in population that results, has implications for the commercial real estate market in the Wilmingt...


NHRMC Building Plans Continue

Even though New Hanover Regional Medical Center’s future ownership status remains up in the air, the health system has not pulled back on it...


Can Tech Giants Break The Bank?

Are tech companies aiming to supplant banks, or are they moving into the realm as partners with established banks to help banks improve thei...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`