Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Jan 14, 2019

Video (High) Resolutions for 2019

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video.
 
Live and motion content will continue to dominate marketing in 2019, giving you a sweet opportunity to build real relationships with your audience. In this, Part 1 of a new three-part series on video marketing, I give you three new year’s video resolutions to add to your marketing strategy for the coming year!
 

1. Cultivate micro-moments

Everyone’s short on time – and attention – these days. When someone’s digitally searching for recommendations, you have a chance to connect through storytelling in micro-moments. Short, useful videos allow great micro-moments to take place, where consumers experience your brand in a human way. Think warm and engaging Facebook or Instagram Stories, like T-Mobile CEO John Legere’s Slow Cooker Sunday series.
 

2. Explore live video

Companies are increasingly taking advantage of live streaming platforms to give people a look inside the brand – or inside the mind of thought leaders. Live video is authentic, offering an opportunity for behind-the-scenes tours of your office, chats with employees, or real-time Q&A sessions. Prospective customers love to look under the hood and a live stream delivers tons of transparency.
 

3. Impress them with cinemagraphs

While you may not have heard of the cinemagraph, you’ve probably seen one. These gifs are subtle and eye-catching animations, with only a single animated element of the image or background – a moving picture with a cinematic effect. These understated videos instantly command your audience’s attention and inject your content with flair.
 

Tips for success

  • Include micro-moments or live streaming in your content strategy. What would your audience consider helpful, interesting or fun? Break out the whiteboard and brainstorm.
  • Maximize your spend by recycling sound bites, gifs or cinemagraphs of your videos across all your channels.
 
Stay tuned for the rest of my series and keep your video resolutions for 2019 on track!

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Alexandra

Holidays And Homework

Alexandra Lysik - Cavik Insurance
Carolinemontgomery4

Found Money: Tax Extenders And Disaster Relief

Caroline Montgomery - Adam Shay CPA, PLLC
Jasonpathfinder3

Finding Happiness In Retirement

Jason Wheeler - Pathfinder Wealth Consulting

Trending News

Live Oak Bank Sprouts A Presence In Raleigh

Jenny Callison - Jan 20, 2020

Filmwerks Expanding In Pender, Plans More Hires This Year

Christina Haley O'Neal - Jan 21, 2020

Alcami Acquires TriPharm Services

Christina Haley O'Neal - Jan 20, 2020

Bald Head Island To Receive $2.9M For Beach Restoration

Johanna Cano - Jan 21, 2020

Matt Barnett Named 2020 President Of AIA Wilmington Board

Christina Haley O'Neal - Jan 21, 2020

In The Current Issue

The Most Fitting Trends Take Shape

The top fitness trends have been named by the American College of Sports Medicine, and they can be seen in the Wilmington area....


Packaged For Generations

Family firm Atlantic Packaging is putting the final touches on its newly expanded headquarters and opening a new location this month. ...


Startups To Watch In 2020

As technology becomes increasingly more embedded into our everyday lives, some Wilmington startups are on the rise....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`