Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Jul 21, 2017

Court Ruling Makes Web Accessibility A Top Priority

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

Did you know that one in five adults in the United States has a disability?
 
People with disabilities need the internet for daily living, as we all do. Making the web accessible is the right thing to do – and it increases reach and potential for everyone.
 
Now, thanks to the landmark Gil v. Winn-Dixie Stores ruling in June, web accessibility has become even more important. Businesses without accessible websites and mobile apps run a greater risk of violating the Americans with Disabilities Act (ADA).
 
Get started with these steps and reduce your legal risk today.  
 

Why Winn-Dixie Matters To You

The court ruled that the Winn-Dixie’s inaccessible website violated Title III of the ADA, siding with a blind man who was unable to use screen-reader software with the store’s website. This landmark ruling could have implications for future lawsuits, and it sets an important precedent for other digital accessibility cases.

 
Three Steps To Take Right Now

  • Consider the benefits. Web accessibility provides access and opportunity to those of varying abilities. But it also ties in with steps you may already be taking to create a great user experience, improve device compatibility, optimize SEO and increase your marketing reach. There are benefits at many levels.
  • Check out WCAG 2.0. The Winn-Dixie ruling dictated that the company must adhere to the Web Content Accessibility Guidelines (WCAG) 2.0. These guidelines are becoming the “gold standard” for digital accessibility. Making sure your websites and apps comply with WCAG 2.0 guidelines are your best way to minimize legal risk for now.
  • Implement best practices. With the right planning and attention, accessibility doesn’t have to be hard or expensive. It’s all about making changes to ensure design and content works for disabled users, whether they have visual, auditory, motor or cognitive disabilities. For a great quick resource, visit our feature on the topic, Website Accessibility 101, and start with the accessible web design best practices checklist.
Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Drewsmith copiersplus headshot

What Should I Be Paying For A Copier Contract?

Drew Smith - Copiers Plus
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

The CIE: Distanced, Not Disengaged

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Mike stonestreet 300x300

Communicating In A Crisis: Part 1 – Defining A Crisis And Preparing Communication

Mike Stonestreet - CAMS (Community Association Management Services)

Trending News

Developers Plan $8.5M Spec Building In First Construction At Brunswick Megasite

Christina Haley O'Neal - Aug 11, 2020

Three Wilmington Companies Rank On Inc.'s Fastest-growing List

Jenny Callison - Aug 13, 2020

Hendrick Acquires Auto Dealership From Neuwirth Motors, Completes Moves

Cece Nunn - Aug 11, 2020

Private Preschool Opening Wilmington Location

Cece Nunn - Aug 11, 2020

La Oaxaqueña Taqueria Serves Up Authentic Oaxacan Cuisine 

Jessica Maurer - Aug 12, 2020

In The Current Issue

Dosher Foundation Gets Golden LEAF Grant

Dosher Memorial Hospital Foundation received $378,000 from the Golden LEAF Foundation for an on-site well water system at the Southport hosp...


NHRMC Programs Receive Several Accolades

Several New Hanover Regional Medical Center departments and providers recently garnered state and national accolades for their work....


Catching Up With Businesses

Starting in March, the Business Journal featured area businesses and how they are adjusting operations, innovating and coping in general wit...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`