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Marketing & Sales
Feb 26, 2018

Digital Tools for Every Funnel Stage

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. 
 
Studies show that interactive content is reusable, helps nurture leads and aids in retention of your message.
 
Consider great digital tools like the examples below to help customers “live” your brand at every stage of the sales funnel.
 

Awareness

When you’re looking to build awareness, even the simplest digital tool can add zing – and make your brand memorable. Quizzes are a popular way to create awareness early on. With a little more work, attention-grabbing photo or social collages are a stellar way to allow people to explore your product or service.

#NotAfraidtoWork: User-generated content highlights photos and stories about hardworking people and tools for a unique digital and social experience.

Engagement 

Configurators, selection engines and other tools allow prospects to explore available product options. They also strengthen your value proposition. We also like using assessments and calculators at this stage of the game – entering information and learning about tangible benefits has high engagement value.

Cree Product Selector: The interactive tool takes users through a series of questions to help choose between numerous product options.

Lead Generation 

Tempting prospects with helpful information is the soul of content marketing. And interactive digital tools help cement the connection.  At this stage, we recommend cool tools like interactive infographics and interactive whitepapers to offer helpful education, data and thought leadership.

GE Selector / Value Calculator: A product selector tool with embedded calculators helps customers access immediate pricing estimates and value calculations.

Lead Nurturing

At this stage, you know prospects are interested. The right digital tool can gather measurable data about potential clients and their needs – allowing you to follow up with targeted information. Try games, assessments and calculators here.

SnapApp Content Land Game: The fun, data-driven game educates users about the value of interactivity and gathers useful lead information.

Sales

When it’s time to make the sale, interactive tools can assist customers over the finish line with content such as interactive catalogs or solution planners. Lookbooks and tours can be another tool to use at the sales stage, making it easy for prospects to move from exploration to purchase.

Nuclear Energy Services App: An engaging iPad app showcases GE’s service offerings in nuclear plant safety and maintenance.

Retention

Improve customers’ experience over the long term with any of the tools to expand on your brand and help customers learn about products. 

Fly Delta Mobile App: This app offers customers a map view of the last scanned location of their checked luggage, giving them a sense of confidence and control.

Thinking about a new digital tool to capture and engage customers? Learn about Signal’s proven process here.
 
Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

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