Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Aug 31, 2018

User-Centered Design Playbook: A Case Study

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

Signal, my digital agency, has had the opportunity to work with some of the world’s largest brands, as well as many businesses based right here in Wilmington.
 
No matter how large or small the client, our focus has always been on user-centered design.
 
Recently, we worked with the world’s largest independent distributor of Toyotas to help them:

  • Identify and improve any website navigation and usability issues
  • Personalize content based on where customers are in the life cycle
We’ve created a case study based on the experience that I believe can be a “playbook” for any company looking to optimize and enhance their customer experience (CX).
 
Our approach typically follows a four-step process, tailored based on client needs:
  1. Planning and research – Understand current website performance and identify opportunities using existing data and information (personas, heatmaps, analytics, etc.).
  2. Information architecture – Remove redundancy and make paths more relevant and intuitive to the tasks at hand (based on task audits, card sorting, etc.).
  3. User interface – Anticipate what users might need to do and ensure that the interface has elements that are easy to access, understand, and use to facilitate those actions* (developing clickable prototypes, etc.)
  4. Testing and Optimization – Test the new design with real website users (traditional focus groups and crowdsourced testers, etc.).
Please read the full case study here:
https://signalinc.com/user-centered-design-playbook/
 
* https://www.usability.gov/what-and-why/user-interface-design.html

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Headshot2 3182020512

Are Back-Up Generators A Necessity In The South?

Chris Jones - Green Dot Heating & Air
Swainboardf19 walsh 5212033948

Turning Crisis Into Opportunity

Richard Walsh - Swain Center for Executive Education & Economic Development
Tonyharrington wrar300x300

Wilmington Real Estate In 2020

Tony Harrington - Cape Fear REALTORS®

Trending News

Developers Plan $8.5M Spec Building In First Construction At Brunswick Megasite

Christina Haley O'Neal - Aug 11, 2020

Three Wilmington Companies Rank On Inc.'s Fastest-growing List

Jenny Callison - Aug 13, 2020

Hendrick Acquires Auto Dealership From Neuwirth Motors, Completes Moves

Cece Nunn - Aug 11, 2020

Private Preschool Opening Wilmington Location

Cece Nunn - Aug 11, 2020

La Oaxaqueña Taqueria Serves Up Authentic Oaxacan Cuisine 

Jessica Maurer - Aug 12, 2020

In The Current Issue

Next In Line To Lead Ports

Brian Clark becomes the new executive director of the authority, following the retirement of Paul Coz­za, who has served as executive direct...


Dosher Foundation Gets Golden LEAF Grant

Dosher Memorial Hospital Foundation received $378,000 from the Golden LEAF Foundation for an on-site well water system at the Southport hosp...


Planning A Bigger Sandwich Bite

Brent and Michele Brouse opened the Cape Fear region’s first Potbelly Sandwich Shop in July. Take it to the bank, it will not be their last....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`