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The Inside Scoop

Marketing Newsletter, Greater Wilmington Business Journal and WILMA Magazine
BIO

The Inside Scoop is a marketing newsletter for clients of the Greater Wilmington Business Journal and WILMA magazine. With marketing advice, news and a list of upcoming events, it offers clients a monthly update on what's happenin  

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Marketing & Sales
Oct 22, 2015

Client Profile: Greene Resources, Inc.

Greene Resources, Inc. entered the Wilmington market in 2012, after the company purchased the assets of a local staffing company. Greene Resources was well known in the Raleigh area, but needed to qui ...

Marketing & Sales
Oct 21, 2015

News Update: Introducing Insightful Discussions

Starting with our Oct. 23 edition of the Business Journal, we've expanded our Insights offering with Insightful Discussions, a new sponsored-content product. Insightful Discussions will be written ...

Marketing & Sales
Oct 21, 2015

Marketing Tip: Why You Should Measure ROI

Are you getting a good return on investment (ROI) from your adverting efforts? Certainly, you’ve asked yourself that question. But do you know the answer? There are things you can do to me ...

Financial
Oct 21, 2015

Question Of The Month: I Forgot My Business Journal password. Can You help?

Yes. Go to wilmingtonbiz.com and click the blue “Log In” button. You’ll be directed to a page with a “Forgot Your Password?” link. Enter the email address associated with ...

Marketing & Sales
Sep 10, 2015

Client Profile: Anlyan & Hively Asset Management

Anlyan & Hively Asset Management wanted a partner to assist them with branding the firm and helping it reach new clients. The firm found a good match with the Business Journal, whose readers share ...

Marketing & Sales
Sep 10, 2015

Question Of the Month: How Do I Get An Event Listed In The WILMA Calendar?

You can submit an event to the WILMA calendar by clicking this link. You need to have an online account for WILMA’s website to post an event. After you log in to your account, you’ll se ...

Marketing & Sales
Sep 10, 2015

News Update: First Women to Watch Institute Begins

We’re kicking off the first Women to Watch Leadership Institute this month with eight women who are working to achieve the next step in their careers.   For the next 10 months, these wome ...

Marketing & Sales
Sep 7, 2015

Best Practices In Creating Ads

Why do some advertisements in a newspaper or magazine capture your attention, and others don’t? The answer to that question is fairly simple – they adhere to a few best practices.  ...

Marketing & Sales
Aug 11, 2015

Marketing Tip: Find the Best Ways to Reach Your Audience

When it comes to spending money on advertising, everyone wants to know what will give them the best return on their investment.   The answer to that question depends on several things. And it r ...

Marketing & Sales
Aug 11, 2015

Question Of The Month: How Can I Get Involved in the Women to Watch Leadership Initiative?

WILMA’s Women to Watch Leadership Initiative is an effort to help women develop as leaders of our area's businesses, nonprofit organizations, government bodies and boards of directors. Launc ...

Marketing & Sales
Aug 11, 2015

News Update: Audit Provides Information About Our Readers

The Business Journal recently received the results of a readership audit conducted by the Circulation Verification Council for our print edition. This is important because we want to know who is readi ...

Marketing & Sales
Aug 11, 2015

Client Profile: Strickland’s Window Coverings And Carolina Closet Company

Strickland’s Window Coverings and Carolina Closet Company are sister companies with similar target audiences. They found a forum to reach those audiences with WILMA’s print and online edit ...

Marketing & Sales
Jul 7, 2015

New Faces, New Roles At The Business Journal And WILMA

The last few months have been busy ones here, and that’s not including reporting on breaking news and the launch of our WILMA Women to Watch Leadership Initiative. But relief has finally arri ...

Marketing & Sales
Jul 7, 2015

Question Of The Month: Where Can I Find A Copy Of WILMA Magazine?

WILMA magazine is a free publication that is available in more than 350 locations throughout the tri-county area of New Hanover, Brunswick and Pender counties. For a searchable database of where to fi ...

Marketing & Sales
Jul 7, 2015

Six Tips For Facebook Business Pages

Everyone knows that it's important to have a Facebook page for your business. Oftentimes, business owners will set one up but aren’t sure how to make it work for them.   Zach Dotsey, ...

Marketing & Sales
Jul 7, 2015

Client Profile: Pathfinder Wealth Consulting

The financial services industry can be a crowded and confusing place for people looking in from the outside. When Jason Wheeler of Pathfinder Wealth Consulting wanted his voice to be heard, he turned ...

Marketing & Sales
Jun 9, 2015

News Update: WILMA Magazine's Leadership Initiative

By now, we hope you've heard about the WILMA Women to Watch Leadership Initiative, a new effort to develop women as leaders of our area's businesses, nonprofit organizations, government bodies ...

Marketing & Sales
Jun 9, 2015

Marketing Tip: Take Advantage of Free Media-Monitoring Tools

Not so long ago, big (and small) companies hired media-monitoring or clipping services to report when news about the companies appeared in print or on television. Today, there are free services, su ...

Marketing & Sales
Jun 9, 2015

Client Profile: O’Brien Service Company

Heating and air conditioning systems are often taken for granted until they break down. O’Brien Service Company hoped to bring some attention to these important comfort tools, and turned to the ...

Financial
Jun 9, 2015

Where Can I Buy Copies Of The Business Journal?

You can purchase a copy of the Business Journal at any Port City Java location in the Wilmington area; at several coin-operated boxes in downtown Wilmington, including one located at the main entrance ...

Marketing & Sales
Jun 1, 2015

Calendar

11/13: Ad deadline for the 2016 Book on Business (BOB), including the Giving Guide. 11/18: WilmingtonBiz After Hours, 4:30 p.m. to 7 p.m.,Ironclad Brewery, 115 N. 2nd Street, Wilmington ...

Marketing & Sales
May 13, 2015

Question Of The Month: How Do I Sign Up For The WILMA Weekly Email?

It’s easy! Under the WILMA Insights column on the WILMA homepage you’ll see “Sign up here for WILMA news!” and there are three fields to fill out. Provide the information, ...

Marketing & Sales
May 13, 2015

Client Profile: Copiers Plus, Inc.

Copiers Plus, Inc. has offices from the North Carolina mountains to the coast, including one in Wilmington. But in a competitive environment, it wanted its name to be “saturated” in the Wi ...

Marketing & Sales
May 13, 2015

Marketing Tip: Use The Business Journal For Business Leads

Each online and print edition of the Business Journal is full of news and information about our local community and its business leaders. Each edition is also full of opportunities for your business o ...

Marketing & Sales
May 12, 2015

News Update: Catching The Wave Of Entrepreneurship

On May 21, Next Glass’ Kurt Taylor will give someone a ceremonial surfboard. This will mark the continuation of a tradition and a new one.   One tradition of the Coastal Entrepreneur Awar ...

Marketing & Sales
Apr 10, 2015

Question Of The Month: How Can I Get My Company’s Video On Your Websites?

We regularly receive questions about our SpotOn videos, which are featured on the Business Journal’s website, WILMA magazine’s website and at www.spotonwebvideo.com. These are one-and ...

Marketing & Sales
Apr 10, 2015

Marketing Tip: Integrated Efforts Are Most Effective

Depending on how you access our content, you may think of the Business Journal and WILMA magazine as print publications. Or websites. Or an organization that puts on great events.   The truth ...

Marketing & Sales
Apr 10, 2015

News Update: WILMA Dash Set For May 28

Now that April is here, it’s time to start planning for the 2015 WILMA Dash and WILMA Nights Health Fest. For those of you who aren’t familiar with the event, the WILMA Dash is our annu ...

Marketing & Sales
Apr 10, 2015

Client Profile: Markraft Cabinets, Inc.

Markraft Cabinets Inc. is celebrating its 30th year in business, but the company isn’t resting on its past success. In recent years, Markraft has worked with both the Business Journal and WILMA ...

Marketing & Sales
Mar 9, 2015

News Update: Introducing WILMA Insights

Over the last three months, you may have noticed a change in how we use advertisers’ content in WILMA magazine.   We are moving away from our old “advertorial” format to an en ...

Marketing & Sales
Mar 9, 2015

Client Profile: James E Moore Insurance Agency, Inc

In the more than 60 years since its founding, the James E. Moore Insurance Agency has built a reputation for honesty, responsibility and integrity. Those qualities are well-deserved, but they weren&rs ...

Marketing & Sales
Mar 9, 2015

Marketing Tip: How To Write A Press Release

Even with all the changes social media has brought to our industry, journalists still appreciate a well-written press release. Press releases provide news content, story ideas and even background info ...

Marketing & Sales
Mar 9, 2015

Question Of The Month: How Do I Subscribe To The Business Journal?

The quickest way to subscribe to the Business Journal is to do so online at http://www.wilmingtonbiz.com/subscribe. Paid subscribers to the Business Journal receive: Unlimited access to all cur ...

Marketing & Sales
Feb 9, 2015

Client Profile: Ideal Image of Wilmington

If you’ve been to a WILMA event in the last few years, you’ve likely seen the team from Ideal Image of Wilmington. The business has found exposure and success by attending and offering its ...

Marketing & Sales
Feb 9, 2015

Marketing Tip: How To Make The Most Of Networking Events

Networking is one of the things we do best at the Business Journal and WILMA magazine. Events like our Power Breakfast series and WilmingtonBiz After Hours offer great opportunities for people to meet ...

Marketing & Sales
Feb 9, 2015

Question Of The Month: How Do I Get My News in Achievers & Accolades?

Achievers & Accolades appears in our Tuesday morning emails. This feature typically includes promotions, hirings, awards and related news in our coverage area. We recommend that you submit a sh ...

Marketing & Sales
Feb 9, 2015

News Update: Business Journal Online Readership Is Growing

As some of you probably remember, we reworked WilmingtonBiz.com last year. In doing so, we added a new registration system that requires readers to pay for unlimited access to our content. Since th ...

Marketing & Sales
Jan 13, 2015

Marketing Tip: Use Our Editorial Calendars To Target Your Advertising

At the Business Journal and WILMA, we like to plan ahead. We’ve set our editorial calendars for 2015 to outline which topics we plan to address in the special sections that run in our publicatio ...

Marketing & Sales
Jan 13, 2015

Question Of The Month: What Size Photos Does the Business Journal/WILMA Need For Ads?

We get this question A LOT, and it all comes down to the image’s dimensions and resolution. Here are the specs: Business Journal Primary ad image – 4” wide by 6” high (d ...

Marketing & Sales
Jan 13, 2015

Client Profile: Cornerstone Business Advisors

Cornerstone Business Advisors has found success in building brand awareness for its business by regularly contributing to the Business Journal’s Insights section. Dallas Romanowski, a managing p ...

Marketing & Sales
Jan 13, 2015

Top 7 Reasons to Exhibit at the 2015 WilmingtonBiz Expo

The fifth annual WilmingtonBiz Expo will take place March 25 at the Wilmington Convention Center.  Started in 2011, when the new Convention Center opened, this is the largest annual gathering ...

Marketing & Sales
Dec 19, 2014

WILMA Magazine's 2015 Editorial Calendar

WILMA Magazine's 2015 Editorial Calendar Month Topics Special Focus January 2015 Work/Life, Health, Style, Entertainment Art February 20 ...

Marketing & Sales
Dec 8, 2014

News Update: New Year, New BOB

Next month, we’ll distribute our 2015 Book on Business (BOB), which provides essential information on the leading businesses, employers and venues in our area, as well as economic and demographi ...

Marketing & Sales
Dec 8, 2014

Question Of The Month: How Do I Get My Business Listed In The WILMA Guide?

The WILMA Guide is one of the most frequently visited sections of the WILMA website. You can access it here. A basic listing in the guide is FREE. It includes the name, address and phone number for ...

Marketing & Sales
Dec 8, 2014

Marketing TIp: Plan Now For 2015 Advertising – And Save

With the new year rapidly approaching, now is the time to plan and budget for your 2015 marketing efforts – especially those in the Business Journal and WILMA magazine. Although our rate increas ...

Marketing & Sales
Dec 8, 2014

Marketing Tip: Get to Know WILMA’s Featured Products

Looking to get a big bang for a small advertising investment? Consider buying space in our WILMA Featured Products section. Each month of your contract, a product of your choice will appear in the pri ...

Marketing & Sales
Nov 7, 2014

Marketing Tip: How to Create A Great Trade Show Booth

Trade shows and expos are great marketing opportunities, but they can also be challenging. Your space is limited, the venues are busy, and everyone is trying their best to get the attention of potenti ...

Marketing & Sales
Nov 7, 2014

Client Profile: Vanessa Plisga

Vanessa Plisga, a master hair stylist, uses only one place – WILMA magazine – to advertise her services. It’s a strategy that’s paid off for her. About Vanessa Plisga: Va ...

Marketing & Sales
Nov 7, 2014

News Update: Introducing The Wilmington Real Estate Summit & Awards

Wilmington is a real estate town. Rather than coming for a job, many people choose to live in our region because of the lifestyle and the community that’s been created by our developers, buil ...

Marketing & Sales
Nov 7, 2014

Question Of The Month: How Do I Get My Business Included In The Book On Business?

The Business Journal’s Book on Business (affectionately called BOB) is a compilation of statistical information and lists that we publish in our Business Journal print editions throughout the ye ...

Marketing & Sales
Sep 23, 2014

News Update: Why We’re Starting The Coastal Energy Summit

Our region is suddenly awash in energy-related news. Here’s a sampling of recent headlines: “Obama Opens Eastern Seaboard to Oil Exploration” (AP) “Duke Energy, Piedmo ...

Marketing & Sales
Sep 23, 2014

Marketing Tip: Give Your Business A Content Booster Shot

Here’s some (hypothetical) good news. Your company has just been featured in the Business Journal. Your neighbor just told you that he read the article and thought it was great. While that kind ...

Marketing & Sales
Sep 23, 2014

Question Of The Month: How Do I Access Business Journal Articles Online?

If you haven't registered for a Business Journal account, but read three stories on WilmingtonBiz.com within 30 days, you will see a pop-up screen that asks you to register with LinkedIn, Facebook ...

Marketing & Sales
Sep 22, 2014

Client Profile: CloudWyze

Shaun Olsen, President/CEO of CloudWyze, Inc., turned to us when he was getting his new business off the ground. In his own words, Shaun explains how we helped him build awareness of and market CloudW ...

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Ico insights

INSIGHTS

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In The Current Issue

With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...


Surf City Embarks On Park’s Construction

“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...


Funding A Food Oasis: Long-awaited Grocery Store Gains Momentum

With millions in committed funding from New Hanover County and the New Hanover Community Endowment, along with a land donation from the city...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

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