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Marketing & Sales
Feb 9, 2015

Marketing Tip: How To Make The Most Of Networking Events

Sponsored Content provided by The Inside Scoop - Marketing Newsletter, Greater Wilmington Business Journal and WILMA Magazine

Networking is one of the things we do best at the Business Journal and WILMA magazine. Events like our Power Breakfast series and WilmingtonBiz After Hours offer great opportunities for people to meet, share ideas and make new business contacts.

If you read that last sentence again, you’ll notice that we put “make new business contact” at the end. That’s the way it should be, at least according to Judy Budd, our associate publisher. Many of you know and would agree that Judy is a pro at networking, although she prefers the term “connecting.”

Judy readily shared her tips on how she makes the most of our events to help people make new connections. Her advice? Start by putting the needs of others first.

  • When you walk into an event, introduce yourself to someone you don’t know. Take the time to learn about that person and how you might be able to help make a connection for him or her. For example, if they are new to town, they might need a real-estate agent, or a doctor or a banker.
  • If in talking to the person you recognize he or she is a potential business prospect, take it slow. At the end of your conversation, ask if you can call him or her. Wait a day or two to call, then ask only to meet for lunch or coffee to continue the conversation.
  • Set event goals for meeting people, especially if you are shy or an introvert. Push just beyond your comfort zone by meeting at least five new people, or 10 if it would be a bigger stretch.  Do this, and the next time you’re at an event, you’ll likely see someone you know and can talk to again.
  • The person you are talking to deserves your full attention. Make and keep eye contact. Avoid scanning the room to see who else you might want to meet.
  • Don’t monopolize anyone’s time. The person you are talking with probably has his or her own goals for the event. Look for an opportunity to make an introduction, and then excuse yourself so that you can meet someone else, too.
A few more tips from Judy
  • Always carry business cards with you, and keep a box of cards in your car in case you run out and need to get more.
  • If you aren’t sure what to wear to an event, go with business attire. It’s always appropriate, no matter the venue. If you are coming to an event from an office that has a “casual dress” policy, bring a change of pants or a jacket to work with you and change before the event.
  • Shake hands firmly when you’re introduced to someone.
Taking a connecting approach to networking has a benefit beyond the business world – helping others makes most of us feel good, Judy said. So follow Judy’s example and make the most of connecting opportunities in our community.

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