A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance.
A recent analysis of 13 major brands, from their inception to 2016, offers marketers some interesting insights into how logo changes tie into company earnings. On one side of the spectrum, we have Levi’s, which hasn’t changed its logo since 1936. On the other, we have Amazon, which likes to change it up about every three years.
While there’s no scientific correlation between changing logos and revenue, there’s value in building and nurturing an iconic brand.
Is it time to change your logo? Consider change when:
Area Restaurants Announce Temporary Closures
Jessica Maurer
-
Jan 13, 2021
|
|
Developer Revisits The Avenue’s Phases
Cece Nunn
-
Jan 12, 2021
|
|
Tomsic Assumes New Position With Dogwood State Bank
Jenny Callison
-
Jan 13, 2021
|
|
More COVID-19 Vaccine Doses Arrive, Providers Added To Administer Shots
Vicky Janowski
-
Jan 13, 2021
|
|
Las Margaritas Bar Y Grill Opens On New Centre Drive
Jessica Maurer
-
Jan 13, 2021
|
Several of the region’s economic development groups and organizations that are economic drivers check in with a recap of what happened in th...
The most-read stories of 2020 run the gamut from filming in Wilmington to some of the latest news about Port City-based firm Next Glass....
While COVID-19’s impact on the economy will remain a focus this year, other expected newsmakers in 2021 include New Hanover Regional Medical...
The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.