A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance.
A recent analysis of 13 major brands, from their inception to 2016, offers marketers some interesting insights into how logo changes tie into company earnings. On one side of the spectrum, we have Levi’s, which hasn’t changed its logo since 1936. On the other, we have Amazon, which likes to change it up about every three years.
While there’s no scientific correlation between changing logos and revenue, there’s value in building and nurturing an iconic brand.
Is it time to change your logo? Consider change when:
Realtors' Foundation Drops 'Realtors' From Its Name
Cece Nunn
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Jun 10, 2025
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Chamber Reveals 2025 40 Under 40 Honorees
Staff Reports
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Jun 10, 2025
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Endowment Adds Two Leaders To Programs And Grants Teams
Staff Reports
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Jun 10, 2025
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Museum Board Announces New Members, Officers
Staff Reports
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Jun 10, 2025
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Gaglione, McPeters Join New Hanover Regional Medical Center Foundation
Staff Reports
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Jun 10, 2025
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A new strategic plan could help shape the future of tourism in Leland for years to come....
Wilmington is landing on national and global lists of rising tech ecosystems because of strides made to foster that ecosystem, officials say...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.