A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance.
A recent analysis of 13 major brands, from their inception to 2016, offers marketers some interesting insights into how logo changes tie into company earnings. On one side of the spectrum, we have Levi’s, which hasn’t changed its logo since 1936. On the other, we have Amazon, which likes to change it up about every three years.
While there’s no scientific correlation between changing logos and revenue, there’s value in building and nurturing an iconic brand.
Is it time to change your logo? Consider change when:
Wilmington-based Firm Buys Carolina Beach Motel For $5M
Cece Nunn
-
Jun 24, 2022
|
|
Fit4Life Health Clubs To Open Two Gyms As Upgrades Continue
Johanna Cano
-
Jun 24, 2022
|
While Charleston and many Florida cities are well-known for being popular ports of call for cruise lines, few people realize that Wilmington...
The origin of Cygnus Technologies, a company that provides analytical products to the pharmaceutical and biotechnology industry, can be trac...
Hunter Ingram, assistant museum director of the Burgwin-Wright House and Gardens, shares his top info and tech picks....
The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.