Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Aug 1, 2018

Ensure Optimal UX with User Testing

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI.
 
Don’t forget the final and most critical step in the user-centered design process: user testing to ensure the best possible customer experience.
 

Digital Tools Make It Easy

User testing doesn’t have to be as daunting – and expensive – as the traditional focus group in a lab environment. There are many digital platforms available to help you recruit volunteers and conduct tests.
 
One of our favorites is Usertesting.com, a site that uses crowdsourced testers who are ready and waiting. You can even define your target attributes, such as age or gender.

 
“Think Aloud” Testing

Listening to real users narrate their way through your web pages – known as “think aloud” testing – is incredibly valuable. Test your current design against the new web design by giving users simple tasks, like finding a certain product, looking up information, downloading material, or making a purchase.
 
Imagine the important insights into the user thought process!
  • “I’m not finding what I need here…”
  • “Yes, that’s it. I see it…”
  • “I’ve put it in the cart and now I can’t change the color…”
  • “Not sure what to do next. So frustrating…”
The UX experts at NNG call think aloud testing the #1 usability tool, and for good reason.
The benefits include being:
  • Cheap because you don’t need special equipment to gather insights
  • Robust because it’s easy to get good findings (without a lot of statistical expertise)
  • Flexible because you can use it any stage of development
  • Convincing because clients love direct insight into how their customers think and act 

Reap The Rewards

The clarity and usability gained from user testing can offer you:
  • Increased revenue from improved conversion rates – and customer retention and advocacy
  • Reduced development costs (removing things like features or content no one cares about)
  • The ability to proactively fix usability issues, like spots where users get stuck
  • Seeing your design through the eyes of your users for a fresh perspective
 
Ready to revamp your website UX? Check out Signal’s new featured article, User-Centered Design Playbook, to learn how. 

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mike stonestreet 300x300

Protecting Your Home from Floods

Mike Stonestreet - CAMS (Community Association Management Services)
Natalieenglish 3301715113

A Strategic Plan for Community Prosperity

Natalie English - Wilmington Chamber of Commerce
Burrus rob headshot 300x300

Leadership: Today and into the Future

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Sayed, Lee Join UNCW's Board Of Trustees

Johanna Cano - Jul 18, 2019

Halloween Likely To Film In Wilmington, Mayor Says

Cece Nunn and Christina Haley O'Neal - Jul 18, 2019

KWIPPED Receives $1.3M Investment

Johanna Cano - Jul 19, 2019

Realtors, Elected Officials Say Jobs, Affordable Housing Are Linked

Cece Nunn - Jul 18, 2019

Building UNCW's Future

Jenny Callison - Jul 19, 2019

In The Current Issue

Museum Director Appointed To Statewide Museum Board

Bellamy Mansion Museum officials announced that executive director Gareth Evans was appointed to the N.C. Museum of History Associates Inc....


Report: Airbnb, Hotels Don't Exactly Compete

While alternative lodging offered through Airbnb is gaining in popularity – and availability – travel officials say it’s not necessarily hur...


Hammering For More Of The Market

A Wilmington-based hammer manufacturer is making more than 580 different varieties of one of the world’s simplest tools....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Power Breakfast - The H Word (June 13, 2019)
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Health Care Heroes 2018